Graphic Design Lead

Baystate Wine and Spirits is seeking a Graphic Design Lead to strengthen the visual identity of the company and the Wine & Spirits brands it represents. This onsite, design-forward position focuses on producing polished print and digital assets while collaborating with internal teams, sales, suppliers, and outside creative partners.
Responsibilities Create sales sheets, presentations, promotional materials, and digital or social content
Develop marketing materials and packaging concepts for Wine & Spirits brands
Assist with establishing and maintaining consistent branding across all touchpoints
Support new product launches and brand development initiatives
Build custom presentations and sales account materials for the sales team
Coordinate with printers and outside creatives to support production
Help bring tastings, trade shows, and brand activations to life
Requirements 1+ year of graphic design experience (internships and freelance experience count)
Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva
Willingness to use AI design tools to improve quality and speed
Strong attention to consistency and clean, on-brand visuals
Understanding of social media and digital marketing
Self-motivated and organized, able to manage multiple deadlines independently
Wine & spirits experience is a plus
Technologies Adobe Creative Suite
Photoshop
Illustrator
InDesign
Canva
AI design tools
Compensation USD 60,000 - 68,000 per year
Benefits 401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Professional development assistance
Retirement plan
Vision insurance
Work Location West Bridgewater, MA (In person)

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