Group Product Manager - US Marketing

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patient’s unmet clinical needs.It’sour driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
This is an on-site role based at our corporate headquarters in Irvine, California.
How you’ll make an impact: The Group Product Manager, US Marketing will develop and execute an annual product marketing plan, including a variety of marketing/related activities to effectively market Edwards existing products to constituents including physicians, hospital staff, and the Edwards field team (e.g., sales representatives, clinical specialists).
Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives
Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition
Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for multiple major product launches or programs and initiatives
Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives
Lead major projects for the Congress Management process
Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives
Lead the execution of a multiple major product launch or programs and initiatives in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)
Define and build a body of clinical and economic evidence that supports the regional value proposition
Lead digital marketing for both account-based targeted outreach and broader awareness
Manage budgets related to product line, campaigns and projects
Analyze clinical and market data to assess regional impact of potential product launches
Lead significant process or corporate initiatives that impact and bring value to the marketing organization
Other incidental duties
What you’ll need (Required): Bachelor's Degree in related field with a minimum of 10 years of related experience working in marketing or healthcare industry, or equivalent work experience based on Edwards criteria OR
Master's Degree in related field with a minimum of 8 years of related experience working in marketing or healthcare industry, or equivalent work experience based on Edwards criteria
What else we look for (Preferred): Marketing experience in life sciences industry (medical device a plus)
Experience directly engaging sales reps, clinical specialists and physicians (interventional cardiologists a plus)
Experience leading cross-functional teams on a product launch
Experience working in life sciences sales
Digital marketing experience
Account Based Marketing experience (i.e., tailored messaging to customers)
Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Extensive understanding of broad market research design, experience developing market research programs and demonstrates an in-depth understanding of commercial goals behind research
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
Ability to assess and understand market share, pricing, ASPs, competitive dynamics
Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
Ability to interact professionally with all organizational levels and proactively escalater issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast-paced environment
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California (CA), the base pay range for this position is $145,000 to $205,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).

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