Benefits Communication Specialist II Job at Virginia Beach City Public Schools i

Benefits Communications Specialist II
Under limited supervision, the position is responsible for the planning, creation, and execution of messaging campaigns, educational materials and content, and websites/platforms for benefits and wellness programming for employees and retirees of the School division and the City of Virginia Beach within the Consolidated Benefits Office. Position participates in special projects as directed by management.

Essential Tasks

Develop and implement internal communications strategies in collaboration with Benefits Program Specialist (Communications) and Director of Benefits that create connections, communicate the value of offerings & services, and engage employees (active and retired) at all levels of the organization.

Partner closely with internal teams and business partners to execute communications strategies that advance business objectives of the Consolidated Benefits Office; inspire, educate, and engage employees in benefits and wellness offerings and services.

Advise on and create content across channels, including email, intranet, newsletters, video channels, websites & platforms, cloud applications & mobile platforms, digital screens, employee events, digital & real-time presentations, and more.

Manage receipt of internal communication project requests; provide progress updates as appropriate.

Review and present on outcomes-based metrics.

Work with internal teams and business partners to develop solutions for current challenges and innovative ideas for the future.

Develop and maintain web content and platforms.

Abide by ADA standards when creating materials and making web updates.

Special Projects & Implementations

Division-wide benefits and wellness events, including annual benefits open enrollment.

Websites and portals communicating and/or promoting benefits and wellness plan and program information.

Marketing and email/digital communications promoting benefits and wellness plan and program information.

Participate in Request for Proposal (RFP) review/meetings and contract preparation as needed.

Development and implementation of new and creative ways to engage employees.

Brand Design & Management

Build and maintain a strong and consistent brand throughout a wide range of communication channels.

Education & Experience
Required

Proficiency in Microsoft Outlook, Word, PowerPoint, SharePoint, and Teams.

Proficiency in Adobe Acrobat, InDesign, Illustrator, Audition, and Premier, OR similar/applicable applications.

Experience with HTML coding.

Experience managing digital and print communications, social media sites, and graphic design.

Experience managing YouTube channels OR similar/applicable application.

Preferred

Bachelor's Degree in a related field.

Experience working in internal or people communications roles.

Knowledge of benefit plans and wellness programming helpful.

Must be experienced in creative writing, graphic design and web development; knowledge of Web communication technology; knowledge of HTML, CSS and/or related web scripting languages. Must have knowledge of social media production, communication, and dissemination techniques and methods. Must have excellent communication and presentation skills, both orally and written; ability to communicate technical knowledge and train others in its use; ability to work with video for the Web to include streaming videos; excellent organizational skills with great attention to detail; knowledge and understanding of database and spreadsheet applications (Microsoft Access/Excel); experience using graphics software, Adobe Create Cloud Suite, Microsoft Office Suite including Teams, SharePoint, PowerPoint, or similar applications and social media sites.

A comparable amount of training and experience may be substituted for the minimum qualifications.

Physical Requirements
Must have the use of sensory skills to effectively communicate and interact with employees and the public using the telephone and personal contact as normally defined by the ability to see, read, talk, hear, handle, or feel objects and controls. Physical capabilities to effectively use and operate various office equipment, such as, but not limited to, a personal computer, calculator, copier, scanner, and fax machine, are necessary. Some standing, walking, moving, climbing, carrying, bending, kneeling, crawling, reaching, handling, pushing, and pulling are required. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential tasks.

Special Requirements
Possession of a valid driver's license and vehicle for transportation. Regular and reliable attendance is an essential function of this position. All candidates (internal and external) must submit a letter of interest and resume.

Reports To Colleen Clark-Norman

Full Time

Hourly rate range: $29.17-$42.55

Compensation will be based on job-related creditable years of full-time, verified work experience. The entry-level rate will be awarded at the time of hire. Upon the return of employment verification forms from the candidate's current and previous employers, the rate will be adjusted if creditable full-time experience is confirmed.

VBCPS offers a full range of benefits including health insurance, paid life insurance, paid sick/annual leave, tuition reimbursement, professional development and membership in the Virginia Retirement System.

Unified Experience Based Step Pay Scale: U16

FTE 1.000

Start Date 2026-2027 School Yr

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