Narrative and Content Lead

Narrative And Content Lead

GovWell is hiring a Narrative and Content Lead to own the stories we tell and build content that earns attention in a crowded market. You'll set our editorial agenda and create distinctive content across thought leadership, customer stories, social, original research, and more.
You'll work closely with the Head of Marketing, founders, and broader marketing team to turn GovWell's customers, products, data, and perspective on government into content people genuinely want to read and share. From analyzing permitting data across the country to telling the stories of the public servants we work with, you'll have a unique set of raw materials to build from.
This role offers significant ownership over GovWell's content function, from deciding what stories are worth telling to writing, publishing, distributing, and measuring them.
We have a hybrid work culture that combines regular in-person collaboration at our New York City office (3+ days per week) with flexibility to work remotely.
What You'll Do

Own GovWell's editorial calendar and publishing cadence across blog, social, email, and other channels, including how content is distributed and optimized for SEO and AI discoverability

Write and publish compelling content across formats, including thought leadership, original data reports, gated guides, product stories, and analysis of trends shaping government

Own GovWell's social presence and ghostwrite for our founders, developing distinct voices and a consistent publishing rhythm that builds our audience

Build our customer story engine by sourcing, producing, and publishing case studies and customer videos in partnership with Sales and Deployment

Set a high editorial bar and continuously experiment with new formats, stories, and creative bets that help GovWell stand out and earn attention

Who You Are

13+ years in content marketing, journalism, editorial, or a related role with a portfolio of published work you personally wrote

Exceptional writer and storyteller who can turn technical, bureaucratic, or complex topics into clear, compelling stories with a distinct point of view

Creative and highly curious, with strong taste and an instinct for finding stories people actually want to read

End-to-end publisher who can take an idea from research and writing through distribution, SEO, and performance analysis

Comfortable owning social channels and ghostwriting for executives, with an ability to adapt voice and format to different audiences

Revenue-minded, with an understanding of how content can generate pipeline, influence deals, strengthen brand, and engage existing customers

AI-forward, using AI to accelerate research and execution without sacrificing originality, judgment, or quality

Strong alignment with our Core Values.

Compensation And Benefits

Compensation within the posted salary band will be commensurate with experience. All offers will include:

Competitive base salary + bonus.

Equity / stock options.

Medical, dental, and vision insurance.

401(k) program.

Flexible PTO.