Brand Manager

FMS is a niche branding firm specializing in banking and financial services. Based in Franklin, Tennessee, we provide branding, strategic marketing, media and consulting services. Visit us at theFMSagency.com to see our work, get to know our close-knit team, and gather additional insights into our purpose, beliefs and culture.

Position Overview
The Brand Manager is the day-to-day lead for a portfolio of bank and financial-services clients. You’ll be accountable for the health of the client relationship, project delivery, and growth—translating business goals into smart strategies, creative briefs, scopes, timelines, and measurable outcomes. In collaboration with Creative, Media, and Operations, you’ll orchestrate multi-channel programs that drive results and strengthen our long-term partnerships. This role carries high visibility, autonomy, and the expectation to raise the bar for how we serve clients.

Key Responsibilities
Serve as primary point of contact and trusted advisor for clients; own agendas, action items, and accountability.
Develop annual or quarterly strategic marketing plans that effectively deliver on client business objectives.
Proactively identify opportunities to expand engagements (campaigns, services, and channels); prepare strategies, budgets, and SOWs.
Lead regular reviews that provide valuable insights, connect goals to results, and end with clear next steps.
Guide discovery meetings, interview key stakeholders, and conduct competitive reviews to surface valuable insights and next steps.
Partner with Media to define KPIs and measurement plans; translate performance into actionable recommendations.
Ensure brand and campaign work ties back to business outcomes for clients.

Delivery & Operations
Translate strategy into briefs, scopes, timelines, budgets, and resourcing plans.
Manage the logistics of all campaign work from kickoff through delivery.
Work closely with the Creative team to develop creative that is distinctive and solves for business goals.
Drive collaboration with Creative, Media, and Production teams; resolve issues and maintain quality standards.
Monitor scope, margin, and pacing; ensure on-time, on-budget delivery.
Champion process improvements, templates, and playbooks that create consistency and efficiency.

Communication & Relationship Management
Develop close relationships with clients. Become a resource they can lean on. Strive to make their work more enjoyable.
Be responsive, respectful, friendly, and honest.
Facilitate purposeful meetings; develop clear recaps and action lists.
Present strategy, creative, and results with confidence and clarity; manage feedback to resolution.
Identify potential issues early, reduce the impact with a clear plan, and document agreed actions.

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