Senior GEO/SEO Marketing Manager

AdvancedMD

AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform!
Role Summary

Are you a technical SEO expert who's already thinking about how search is changing in the age of AI? We're looking for an experienced Senior GEO/SEO Marketing Manager to lead AdvancedMD's organic search and generative/answer engine visibility strategy. In this role, you'll own how AdvancedMD shows up across traditional search engines (Google, Bing) and emerging AI-powered discovery surfaces (ChatGPT, Perplexity, Google AI Overviews, and similar generative engines); driving qualified traffic and pipeline through both channels.
This is a senior, strategic role for someone who has deep technical SEO expertise and has already begun building a point of view on how GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are reshaping discovery.
If you're energized by turning ambiguity into a clear, forward-looking search strategy - and you want to position AdvancedMD as an early mover in GEO/AEO - we'd love to meet you.
Essential Job Duties

Strategy Development:

Develop and execute a comprehensive SEO, GEO, and AEO strategy aligned to business priorities and long-term growth objectives
Own and evolve the roadmap for optimizing content and digital experiences across traditional search engines and emerging AI-powered answer and generative platforms
Monitor industry trends and advancements in AI search to proactively evolve strategy, identify white space, and capitalize on new opportunities ahead of competitors
Lead keyword, topic, and consumer intent research - including how intent and query patterns shift in conversational/AI-driven search - to inform content strategy across the customer journey

Owning the Day-to-Day Operations:

Partner closely with Product, Design, Analytics, and Marketing teams to embed SEO/GEO/AEO best practices into digital experiences from planning through execution
Define KPIs and reporting frameworks to measure the impact of SEO, GEO, and AEO initiatives on traffic, share of voice in AI-generated answers, and downstream business objectives (leads, pipeline, revenue)
Leverage data and experimentation to continuously optimize performance and validate strategic recommendations
Manage relationships with external SEO/GEO/AEO agency and technology partners

Organizational Influence:

Educate and influence senior leadership on evolving search trends, positioning AdvancedMD as an early mover in GEO/AEO best practices across the organization

What You'll Need to Get the Job Done

7+ years of SEO/AEO/GEO experience in an agency or in-house capacity, ideally with progressive ownership of strategy (not just execution)
Deep, demonstrated expertise in technical SEO, on-page optimization, content strategy, site architecture, structured data, and search performance best practices
Strong working knowledge of the evolving landscape of AI-powered search and Answer/Generative Engine Optimization (AEO/GEO), with a genuine passion for staying ahead of industry shifts
Hands-on experience with enterprise SEO platforms and analytics tools such as Google Search Console, Conductor, Semrush, or similar
Experience building SEO/AEO/GEO measurement frameworks from scratch, reporting on performance, and communicating business impact to senior stakeholders
Experience managing external agency or vendor relationships and holding partners accountable to KPIs
Strong verbal and written communication skills, with the ability to tailor messaging to audiences of different seniority and expertise, including executive leadership
Bonus: Experience with AI tracking and monitoring tools (e.g., Profound, Bluefish, or similar); Healthcare, SaaS, or B2B software industry experience
What Will Make us LOVE You

Proven track record of navigating ambiguity and white space, translating unclear or emerging conditions into clear strategic recommendations
Strong analytical skills with the ability to translate data into actionable insights and executive-ready strategic recommendations
Self-starter who thrives working independently and cross-functionally within a team
Passion for outside-the-box thinking and challenging the status quo on how search and discovery are evolving
You're a strategic SEO/GEO partner who can flex from high-level executive conversations to hands-on technical execution on the same day
Life at AdvancedMD: The BURST Way to Be

Learn more about our Company culture.
Be Intentional - We act with clarity, focus, and purpose in everything we do.
Urgency with Purpose - We move fast on wh

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