Social Media Manager

Social Media & Influencer Marketing ManagerHybrid, King of Prussia, PA (once per week on-site/flexible)ASAPPermanent$100,000 - $110,000 + 5% annual bonusDirectly with our clientNot eligible for visa sponsorshipThe client is seeking a Social Media & Influencer Marketing Manager to own end-to-end organic social strategy, influencer and UGC programs, and the customer review/SEO program, driving brand awareness, lead generation, and measurable pipeline impact.Develop and execute a comprehensive organic social media strategy across key platforms including Instagram, LinkedIn, YouTube, Facebook, and Reddit, aligned with brand standards and business priorities.Create and publish high-quality, platform-native content with a strong emphasis on short-form and long-form video, Reels, UGC, and influencer content, including hands-on filming and editing.Build and manage influencer and UGC programs, including creator vetting, briefing, content review, and amplification across channels.Own the customer review and local SEO program, partnering with customer-facing teams and field employees to drive review generation and employee advocacy.Manage community engagement across social platforms and third-party review sites, responding to customer feedback and escalating sensitive issues as needed.Analyze organic performance using Sprout Social, GA4, and platform-native analytics to optimize content strategy, engagement, and lead conversion.Support executive LinkedIn ghostwriting and collaborate cross-functionally with PR, Performance Marketing, Content, and Customer Experience teams.4-7+ years of experience in social media management, with demonstrated ability to independently lead the social function and drive results across multiple platforms.Strong Instagram expertise with a personal or professionally managed portfolio showcasing Reels, UGC, influencer content, cohesive branding, and dynamic visual presence (not primarily static imagery).Hands-on content creator proficient in Canva and CapCut, comfortable filming and editing video on a phone and appearing on camera.Proven experience with short-form video, UGC programs, influencer marketing, and organic content strategy tied to lead generation and business outcomes.Proficiency with Sprout Social (or comparable social management platform) and GA4 for performance tracking and optimization.Strong analytical mindset with the ability to connect social performance to website traffic, lead quality, and revenue contribution.Experience managing social media for a large, recognizable consumer or lifestyle brand with a strong Instagram presence.Background in B2B social media or experience translating complex products and services into engaging, platform-native content.Familiarity with local SEO, customer review platforms (Google Business Profiles, Trustpilot, BBB), and employee advocacy programs.Experience supporting SEO and AI-driven discoverability through organic social signals, brand mentions, and content amplification.Bachelor's degree in Marketing, Communications, Digital Media, or a related field.