Advertising Sales & Business Development Manager — DTC/E-Commerce

the company is looking for an experienced Advertising Sales \& Business Development Manager with at least three years of experience selling advertising agency services to direct-to-consumer and e-commerce brands.
This is a proactive new-business role. The person hired will be responsible for finding, nurturing, and converting their own leads—not simply following up with opportunities provided by the agency.
The ideal candidate already understands the DTC and e-commerce landscape, has relationships within the industry, and can confidently sell advertising services to founders, business owners, CMOs, marketing directors, and other decision-makers.
Responsibilities Proactively identify and pursue DTC and e-commerce brands that need advertising and creative support
Generate leads through outbound prospecting, referrals, networking, LinkedIn, industry events, partnerships, and existing relationships
Build and maintain a qualified pipeline of prospective clients
Develop relationships with founders, CMOs, marketing directors, e-commerce leaders, and other decision-makers
Conduct discovery calls to understand each brand’s revenue goals, advertising challenges, customer acquisition strategy, budget, and growth priorities
Clearly communicate the company’s advertising services, capabilities, and value proposition
Sell agency services such as paid social advertising, paid search, creative strategy, ad production, campaign management, testing, and performance optimization
Explain how the agency can help brands improve customer acquisition, creative performance, conversion rates, ROAS, and profitable growth
Create customized sales presentations and proposals in collaboration with agency leadership
Address prospect questions and objections related to pricing, performance, attribution, creative strategy, and agency partnerships
Consistently nurture prospects through both short and long sales cycles
Negotiate contracts and close new agency business
Maintain accurate lead, pipeline, follow-up, and revenue forecasting information in the agency’s CRM
Meet or exceed established sales, pipeline, and new-business revenue goals
Required Experience At least three years of experience selling advertising or performance marketing services to DTC and e-commerce brands
Previous sales or business development experience at an advertising, digital marketing, performance marketing, or creative agency
A demonstrated record of independently sourcing, nurturing, and closing new agency business
Existing knowledge of the DTC and e-commerce ecosystem, including the challenges brands face when acquiring and retaining customers
Experience selling agency retainers, advertising management, creative services, or other ongoing marketing engagements
A strong network of relationships with DTC founders, e-commerce executives, marketing leaders, or industry partners
Experience managing an active pipeline and longer agency sales cycles
Strong presentation, negotiation, relationship-building, and closing skills
Excellent written and verbal communication skills
Experience using a CRM to manage prospects, follow-up activities, and sales forecasts
Advertising Knowledge Candidates should be able to speak confidently about:
Meta, Instagram, Facebook, TikTok, and Google advertising
Paid social and paid search campaign management
Customer acquisition cost, return on ad spend, conversion rates, and lifetime value
Advertising creative strategy, testing, and performance
Media budgets, campaign measurement, attribution, and scaling
Common advertising and growth challenges faced by DTC and e-commerce brands
This person does not need to manage advertising campaigns directly, but they must understand advertising well enough to earn a prospect’s trust, identify business needs, and clearly communicate how the agency can help.
What Success Looks Like Success in this role means consistently creating qualified sales opportunities and converting them into long‑term agency clients.
The successful candidate will: Independently build a pipeline of qualified DTC and e-commerce prospects
Secure meetings with relevant brand decision‑makers
Identify genuine advertising needs and revenue opportunities
Move prospects through the sales process with consistent, strategic follow‑up
Close new advertising and creative‑services agreements
Meet or exceed new‑business revenue targets
Build lasting relationships that generate renewals, referrals, and additional opportunities
Ideal Candidate The ideal candidate is a proactive salesperson with deep knowledge of advertising and the DTC e-commerce space. You know where to find growing brands, how to reach their decision‑makers, and how to begin productive sales conversations.
You understand that selling advertising services requires more than delivering a standard pitch. You can listen to a brand’s challenges, ask informed questions, connect advertising strategy to commercial outcomes, and clearly explain why the company is the right agency partner.
This is a hands‑on business development position for someone who creates opportunities, builds relationships, and closes business. If your approach is to wait for leads to arrive, this will not be the right role.
Pay: $55,000.00 - $120,000.00 per year
Work Location: Remote

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