Employer Brand Manager

Lead OpenAI’s employer brand strategy for the full range of talent needed, anchored in its identity as a frontier research lab
Build a distinctive “why OpenAI / why now” narrative translating culture, technical ambition, and impact into credible stories
Use candidate, employee, recruiter, and market insights to sharpen audience priorities, positioning, content, and candidate experience
Create and lead a scalable content and enablement system spanning the careers site, employee stories, job descriptions, outreach, events, closing materials, and recruiter and leader guidance
Ensure the external brand promise holds throughout the candidate journey, from first impression through onboarding
Measure brand perception, audience engagement, candidate understanding and experience, and recruiting impact
Build an AI-native operating model across Recruiting, Communications, Marketing, Brand, Recruiting Operations, Legal, and external partners
Remain immersed in OpenAI research and applied branches to ensure the external brand resembles internal culture and ethos
Requirements 7+ years of experience in employer branding, talent marketing, research communications, recruitment marketing, brand strategy, or a closely related field
Experience across high-growth startups and larger, more established organizations
Experience building an employer brand capability from the ground up
Ability to translate strategy into durable systems, content, and operating practices
Ability to build trust with technical leaders and ask technically informed questions
Exceptional writing and editing skills
Ability to translate fast-moving technical work into accurate, credible, and compelling narratives without oversimplifying
Experience using research and data to define audiences, identify perception gaps, prioritize investments, and measure recruiting impact
Track record of influencing senior technical stakeholders
Sound judgment in high-stakes, high-scrutiny environments where narrative accuracy, approvals, and discretion matter
Experience leading external agencies or creative partners from brief through delivery
AI-native mindset, including active experimentation with AI tools and judgment about human perspective and accountability
Ability to work from a US office three days per week for the hybrid arrangement
Core Competencies Demonstrates expertise in employer branding and talent marketing, with a strong ability to translate complex technical narratives into compelling stories. Proven track record in building scalable content systems and measuring brand impact across diverse audiences.
Highest-signal resume keywords Employer Branding
Talent Marketing
Content Strategy
Data-Driven Insights
AI-Native Mindset
ATS Optimization Keywords Hard Skills Brand Strategy
Research Communications
Recruitment Marketing
Content Creation
Audience Analysis
Narrative Development
Measurement and Analytics
Technical Writing
Editing
Stakeholder Influence
Soft Skills Trust Building
Sound Judgment
Collaboration
Communication
Creativity
Industry Keywords High-Growth Startups
Established Organizations
Employer Brand Capability
Candidate Experience
External Agencies
Tools & Technologies AI Tools
Content Management Systems
Analytics Platforms
Recruitment Software
Marketing Automation Tools

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