VP of Customer Lifecycle Marketing (Remote)

Blue Yonder is seeking a Vice President of Lifecycle Marketing. Lead a new, unified function responsible for customer communications across the journey, unifying messaging and channels at scale.
Partner with Revenue Marketing and other leadership to shape strategy and governance for onboarding, adoption, renewal, expansion, and advocacy. You will drive cohesive communications, robust segmentation, journey maps, and AI-driven personalization, influencing Marketing, CX, Product and Sales.

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