AVP Marketing

Off shore medical college with business offices in NYC is seeking a strategic and innovative marketing and communications leader to strengthen institutional visibility, brand positioning, and engagement across domestic and international audiences. This senior executive will develop integrated strategies that support enrollment, academic programs, advancement, alumni engagement, and broader institutional priorities.

This is a hybrid role, 3 days per week in downtown Manhattan

Key Responsibilities

Develop and execute comprehensive marketing and communications strategies aligned with institutional goals and priorities.
Advise senior leadership on brand positioning, messaging, reputation, and communications strategy.
Lead market research, audience insights, and competitive analysis to inform marketing decisions.
Oversee institutional branding and integrated campaigns across digital, print, social, and multimedia channels.
Partner with Enrollment, Academic Affairs, Student Affairs, Advancement, and executive leadership on targeted initiatives.
Direct content development, institutional communications, newsletters, announcements, and major campaigns.
Manage media relations and support crisis and issues communications when needed.
Lead digital strategy across websites, social media, email, paid media, and other emerging platforms.
Establish performance metrics and use analytics to optimize marketing effectiveness and audience engagement.
Identify emerging technologies, platforms, and industry trends to drive innovation and reach.
Lead and develop a multidisciplinary team spanning marketing, communications, creative, public relations, and digital media.
Manage departmental budgets, agencies, vendors, and external partners while ensuring efficient use of resources.
Maintain consistent, compelling, and mission-aligned messaging across all institutional touchpoints.

Qualified candidates must have at least 8-10 years of marketing experience in higher education

Salary 140k-160k base DOE