Senior Associate, Cross-Channel Planning

Senior Associate, Cross Channel Planning

Beauty Co-Lab (BCL) is a bespoke Omnicom Media unit for L'Oral USA delivering an industry-leading agency solution that drives business growth and transformation. With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oral's mission: Create the Beauty that moves the world. For over a century, L'Oral has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
Responsibilities
Assisting planning paid media plans and managing client budgets
Having a strong working knowledge of the media space and the data & tools typically used to put forth recommendations and POVs
Developing and maintaining a deep knowledge of their clients' business over time
Assisting in developing paid media recommendations & POVs to clients
Humanizing targets through empathic audience analysis, leveraging a variety of tools and resources to paint a robust, actionable picture of priority audiences from data
Managing client budgets through flowcharts, media authorizations and financial trackers
Maintaining pulse on competitive intelligence through several tools including desktop research
Pulling projected media plan performance (e.g. reach frequency) using proprietary and syndicated tools
Communicating plan changes to expanded internal team
Sending meeting recaps; updating client and internal status sheets
Qualifications
Graduate of a four-year college or university
1-2 years of media planning experience
Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
Comfort planning across channels and platforms
Readiness to learn the client service aspect of media planning
Command of media fundamentals and ability to educate an Assistant
Ready to take on management responsibilities
Understanding of key research sources
Some knowledge of current trends and innovations in media
Comfort with data, analytics and measurement
New York: $40,000.00-$75,000.00