Events and Marketing Communications Lead

The Events & Marketing Communications Lead is responsible for designing, executing, and optimizing Highridge Medical’s global events strategy and integrated marketing communications. This role drives high-impact engagement with surgeons, distributors, and internal stakeholders—ensuring all events and communications reinforce Highridge’s brand, support commercial objectives, and deliver measurable business outcomes.
This individual partners cross-functionally with Sales, Marketing, Medical Education, and Executive Leadership to elevate Highridge’s presence across trade shows, surgeon education programs, and internal/external communications channels.
Key Responsibilities Events Strategy & Execution Lead end-to-end planning and execution of global events, including trade shows, surgeon education programs, and internal leadership events
Develop annual events roadmap aligned to commercial and marketing priorities
Oversee logistics, vendor management, budgets, and on-site execution
Ensure consistent, high-quality brand experience across all event touchpoints
Analyze event performance and ROI, providing insights for continuous improvement
Marketing Communications Develop and execute integrated marketing communications plans to support product launches, campaigns, and corporate initiatives
Ensure alignment with brand standards and messaging frameworks from the Brand-Toolkit
Manage content development across multiple channels (digital, print, email, and social)
Partner with product marketing and MedEd teams to translate clinical and technical content into compelling messaging
Cross-Functional Collaboration Act as a key liaison between Marketing, Sales, HR (for internal comms/events), and Executive Leadership
Support internal communications initiatives tied to organizational priorities, culture, and engagement
Align event and communications strategy with broader commercial objectives
Brand & Experience Management Champion Highridge’s brand identity across all communications and activations
Ensure consistency in visual identity, tone, and messaging globally
Elevate the customer and employee experience through thoughtful, high-impact storytelling
Performance & Budget Management Develop and manage event and communications budgets
Track KPIs (engagement, lead generation, brand awareness, ROI)
Optimize resource allocation based on data and insights
Qualifications Education & Experience Bachelor’s degree in Marketing, Communications, Business, or related field
2-5 years of experience in events, marketing communications, or related roles
Experience in healthcare, medical device, or regulated industries strongly preferred
Strong project management and organizational skills
Proven ability to manage complex, cross-functional initiatives
Exceptional written and verbal communication skills
Experience managing agencies, vendors, and event partners
Analytical mindset with ability to translate data into insights
Ability to thrive in a fast-paced, growth-oriented environment
Leadership & Cultural Attributes Demonstrates Highridge values: courage, responsiveness, grit, and results orientation
Collaborative, proactive, and adaptable
Strong executive presence and stakeholder management capability
Detail-oriented with a passion for delivering high-quality experiences
Working Conditions Travel required (estimated 20–40%) for events and meetings
Flexibility to support global time zones when needed

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