Regional Marketing Manager - Durham, NC

Regional Marketing Manager - Charlotte Division | Publix Super Markets, Inc.

The Regional Marketing Manager executes Marketing strategies and channel plans that support Divisional Retail business priorities. The incumbent serves as a communications/channel expert that develops, manages, and executes regional, customer-directed campaigns to increase brand awareness and market share. The Regional Marketing Manager leads Publix sponsorship/special event marketing activities to drive sales, build brand equity and engagement. The incumbent serves as the primary management contact for external suppliers, agencies, sponsors, etc. for Retail Marketing. The Regional Marketing Manager is an advocate of innovation and continuous quality improvement. The Regional Marketing Manager executes Marketing strategies that align with Divisional Retail business goals. The incumbent serves as a communication channel expert that develops, manages, and executes regional, customer-directed campaigns. The Regional Marketing Manager leads Publix sponsorship/special event marketing activities in an effort to drive sales and build brand equity.
Primary Responsibilities:
Developing custom and leveraging corporate strategic and communications plans for local marketing campaigns, including Grand Openings, reaching target customers with relevant and timely messaging to meet campaign objectives and goals.
Prospecting, analyzing, evaluating, negotiating and securing local sponsorships through legal agreements that are aligned with Publix Marketing strategic priorities, including but not limited to food and wine festivals, sporting events, art/music festivals, and runs/races.
Hiring and effectively managing third-party suppliers and activation agencies, and assigning tasks to the Corporate Marketing Communications Coordinator, to carry out our sponsorship strategies and objectives.
Marketing SPOC for the Retail business partners, managing all Marketing support requests.
Fiscally responsible management of allocated budgets for assigned campaigns.
Assist in the annual Marketing planning process (i.e., communicating resources needed to support Retail business partners during Playbook planning).
Serves as primary management contact for external partners as it pertains to sponsorship/special event marketing
Provides regional input for divisional communication planning to increase brand awareness and market share
Advocates marketing innovation and quality improvement and
Manages special divisional marketing-related assignments
Required Qualifications:
Bachelor's degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
Four years of combined Marketing Communications experience in developing marketing strategy briefs, media planning and managing project budgets
Must have a minimum of 1 year experience of sponsorship and activation work experience
Knowledge of marketing strategies, principles, processes, tools, techniques and best practices
Knowledge of consumer behaviors and trends, the grocery industry and Publix's competitors
Knowledge of the effectiveness, strengths, limitations, and basic relative costs of various media channels, including multicultural channels (i.e. POP, direct mail, print, digital, social, broadcast, etc.)
Skilled in analyzing, media and market research data, financial data, consumer research reporting
Budget management skills
Ability to prospect, analyze, negotiate and execute sponsorships and events, including activations.
Demonstrates superior leadership and communications skills to all levels of support and management
Effectively manage the relationship with, and hiring of, suppliers, activation agencies, sponsors, etc
Ability to juggle multiple projects at once through effective time management and to work well under pressure
Knowledge of Retail and other Publix Support Departments' operations
Excellent communication skills; both verbal and written
Ability to lift a minimum of 50lbs
Basic Microsoft Office 365
Willingness to work evenings, weekends (Sat and Sun) or at home as needed and
Willingness to travel with overnight stays up to one week or longer
Preferred Qualifications:
Master of Business Administration or equivalent experience
Six years of combined Marketing Communications experience in developing marketing strategy briefs, media planning, managing project budgets including 2 years Field Marketing experience in a large company/retailer with budget management responsibilities
Intermediate knowledge of SharePoint
Knowledge of the grocery industry and competitors
Knowledge of Retail and other Publix Support Departments' operations