Managing Director, BFT

Who We Are
Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength‑training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one‑on‑one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength‑based program.
Position Summary
The Managing Director of BFT is the senior leader responsible for driving the strategic growth, operational performance, and franchisee success of the brand. This role serves as the primary advocate for the BFT franchise system, ensuring the brand receives the focus, alignment, and execution required to deliver sustainable, long‑term growth. The Managing Director will define the brand’s strategic direction, translate priorities into actionable plans, and mobilize cross‑functional teams to deliver measurable improvements in studio performance, unit economics, and overall brand strength. Operating within a matrix organization, this leader must effectively influence internal stakeholders while building strong, trust‑based partnerships with franchise owners.
Key Responsibilities
Brand Strategy & Growth

Define and lead the strategic direction for the BFT brand
Develop and execute a multi-year roadmap for growth, innovation, and performance improvement
Identify opportunities to expand revenue streams and strengthen brand differentiation
Lead ongoing brand and product evolution, including class offerings, programming, and member experience

Franchise System Leadership

Serve as the primary relationship leader for the BFT franchise network
Build strong partnerships with franchise owners and advisory councils
Champion a franchisee‑first mindset, incorporating operator feedback into decision‑making
Act as the internal advocate for franchisee needs, ensuring alignment across the organization
Demonstrate empathy for studio‑level operations and franchisee investment

Performance & Unit Economics

Drive system‑wide performance across key metrics, including:
Same‑store sales growth
Member acquisition and retention
Studio profitability and unit economics
Franchisee satisfaction and engagement
Own and improve studio‑level economics in partnership with franchisees
Use data and analytics to inform decisions, track progress, and optimize outcomes

New Studio Development & Market Expansion

Partner with development and operations teams to support new studio growth
Ensure successful studio openings through strong presale execution, marketing readiness, and operational support
Contribute to market expansion strategy and long‑term network growth

Marketing & Demand Generation

Partner with marketing leadership to ensure national and local strategies drive measurable results
Improve lead generation, conversion, and member growth at the studio level
Ensure marketing effectiveness translates into tangible franchise performance

Cross‑Functional Leadership

Lead and align cross‑functional teams, including Marketing, Operations, Training & Experience, Technology, Analytics, and Development
Ensure clarity in roles, responsibilities, and decision‑making within a matrix organization
Remove internal barriers and drive accountability for results
Establish clear escalation paths and alignment on ownership of outcomes

Execution & Operational Excellence

Translate strategy into clear initiatives with defined milestones and timelines
Establish a consistent operating cadence across teams
Ensure consistent and effective execution of brand initiatives across the franchise network
Track progress and communicate performance against priorities

Communication & Change Leadership

Communicate clearly, consistently, and transparently with franchisees and internal stakeholders
Provide visibility into priorities, progress, and performance outcomes
Foster trust, alignment, and collaboration across the franchise system

Required Experience

10–15+ years of leadership experience in franchise, multi‑unit, or consumer service businesses
Proven experience leading brand strategy and/or operational performance initiatives
Experience working within franchise or multi‑location systems
Demonstrated success driving revenue growth and improving profitabilityExperience operating within cross‑functional or matrix organizations

Preferred Experience

Boutique fitness, wellness, or lifestyle brand experience
Experience in instructor‑led or modality‑based fitness models
Experience working with franchise advisory councils
Experience scaling multi‑unit or franchise businesses

Core Competencies

Franchise Partnership: Builds trust and credibility with franchise owners
Strategic Leadership: Defines a clear vision aligned to long‑term growth
Cross‑Functional Influence: Effectively mobilizes diverse teams
Data‑Driven Decision Making: Uses analytics to guide strategy and execution
Communication & Transparency: Builds alignment through clarity and openness
Execution & Accountability: Delivers measurable results
Collaboration & Feedback: Actively listens and incorporates input

Success Metrics

Franchisee satisfaction and engagement
Same‑store sales growth
Studio profitability and improved unit economics
Effectiveness of marketing and lead generation
Successful execution of brand initiatives
Strength of cross‑functional collaboration
Growth and success of new studio openings

Performance Expectations

Deliver measurable improvements in key financial and operational metrics within 12–24 months
Align major initiatives with clear business impact and ROI
Build a high‑functioning, aligned cross‑functional operating model
Strengthen the overall health and scalability of the BFT franchise system

Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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