Digital Marketing Manager

What You’ll Do Guide the development of digital growth marketing strategies focused on lead generation, customer acquisition, conversion optimization, nurture, and ROI
Plan cohesive digital marketing strategies across web, SEO/SEM, email, social media, webinars, and display advertising
Work closely with key stakeholders to develop strategies across growth-focused digital channels
Measure and report on digital marketing campaign performance in partnership with the Growth Analytics team
Identify trends and insights and use them to optimize spend and performance
Recommend A/B testing opportunities to continually optimize campaigns, tactics, creative, and marketing assets
Coach cross-functional teams on digital marketing best practices across emails, landing pages, forms, ads, and other tactics
Manage relationships with outside vendors and agency partners
Provide input on lead nurturing, buying group journeys, email campaigns, conversion optimization, and sales handoffs
Stay current on digital marketing trends, technology, and best practices and serve as a subject matter expert
Collaborate with marketing, creative, product, analytics, and development teams to identify and solve business needs
What We’re Looking For Bachelor’s degree and 5+ years of digital marketing, growth marketing, or demand generation experience
Strong understanding of digital strategy, lead generation, customer acquisition, and the marketing funnel
Experience managing digital marketing programs and agency relationships
Strong analytical skills with the ability to turn data into actionable recommendations
Experience with campaign reporting, performance measurement, and optimization
Familiarity with SEO/SEM, email, social, display, and web marketing
Experience with Google Analytics and Google Tag Manager
Experience with Salesforce and/or marketing automation platforms such as Marketo is a plus
Familiarity with A/B testing, conversion optimization, and business intelligence tools is a plus
Strong communication, project management, and cross-functional collaboration skills

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