Director of Product, News & Entertainment Growth

Director of Product, News & Entertainment Growth

Technology is at the heart of Disney's past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more

all working to build and advance the technological backbone for Disney's media business globally.
The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company's media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world.
We are looking for a Director, News & Entertainment Growth Products to lead the product strategy across user journey, messaging and algorithmic consumer experiences to drive acquisition and retention across the News & Entertainment portfolio. This role reports to the VP of Product Management, News & Entertainment and leads a team of product managers.
You will define the vision and roadmap for the growth that powers how we understand and drive user reach, engagement and retention for our audiences

from advancing our lifecycle messaging to optimizing more direct relationships for our users, and so much more. This is a high-impact, high-visibility role at the intersection of consumer experience, engineering, data science, programming & editorial, and marketing.
Responsibilities

Define the long-term product vision, roadmap, and OKRs for growing reach and deepening engagement to drive loyalty across the News & Entertainment portfolio
Lead and develop a team of product managers; provide coaching, career development, and clear direction
Drive the strategy for driving direct 1:1 relationships with users, enabling more relevant and engaging content experiences for our audiences across brands that drive our OKRs around habituation and stickiness
Oversee audience messaging across email, push, and in-app channels across portfolio so our users get the right messages and the right time - whether those messages are editorially-driven or programmatic
Lead development of personalized consumer experiences across our product suite to deepen relevance
Define how we use data signals in our user experiences to improve targeting, timing, and relevance and drive users further into their user journey
Evolve our experimentation culture across News & Entertainment in partnership with our Platform teams

making it easier for teams to test, learn, and iterate quickly
Identify and prioritize cross-brand needs across the portfolio, advocating for the infrastructure investments that enable better product decisions
Partner closely with cross functional teams internal to Disney Entertainment & ESPN Technology and Product as well as end creative stakeholders
Basic Qualifications

12+ years of product management experience, with a track record of leading complex, cross-functional initiatives
Background in consumer products at scale, ideally worked in news products or storytelling experiences
Proven experience managing and developing teams of product managers
Deep expertise in driving product acquisition and retention strategies and experience in driving growth through key levers i.e. personalization, experimentation and A/B testing, CRM/lifecycle messaging, or data products
Strong analytical instincts

you define KPIs, understand data, and make decisions grounded in evidence
Demonstrated ability to define and execute product strategy in ambiguous, high-stakes environments
Exceptional communication and influence skills; comfortable navigating complex, matrixed organizations
Experience in consumer digital media, streaming, or entertainment
Passion for news, entertainment, or media and creating transformative user experiences at scale
Education

Bachelor's degree required; any field of study considered
The hiring range for this position in New York, NY is $217,300 to $291,500 per year and in Glendale, CA is $207,400 to $278,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.