DIGITAL CONTENT/ WEB PRODUCER - WLUC

Digital Content ProducerToday, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.WLUC has been a fixture in Upper Michigan for 70 years. We're located in a recreational paradise. Winter, summer, spring, or fall, if you enjoy the outdoors, this is the place for you. Ten minutes from anywhere, you will find a trail, river, lake, or event to capture your desire. The small town setting is peaceful and safe, but it still has the big city entertainment and dining experiences. It is the people of Upper Michigan that make this area stand out. They are friendly, helpful, honest, and fun.The Digital Content Producer is first and foremost responsible for creating content and managing the digital platforms for Upper Michigan's top station. The Digital Content Producer works with others in the newsroom to ensure breaking news and continuing coverage are pushed out across all platforms. The position will also be responsible for helping to develop goals and expectations for the digital desk and its use in our day-to-day, as well as breaking news coverage.Duties/Responsibilities include, but are not limited to:Gather, write, report, and edit news stories for all digital platforms and extensions according to AP Style and station standardsGenerate story ideas for interviews/segments that translate better to a digital platformPost stories and additional multimedia content to all digital platforms, including social media platformsExecute livestream coverage of press conferences or breaking news events, as warrantedWork with the assignment desk and news director to plan and facilitate daily news coverage and coverage of future special events across all platformsProvide daily copy edits and regular feedback to newsroom reporters, producers and photographers regarding staff members' web stories and social media postsCollaborate with the station's Sales and Marketing managers to execute news promotions and other digital content, as neededRegularly review and implement recommended digital/social media tactics in coordination with the news director, digital anchor, and news staffAssist in training/preparing the digital anchor for live streams and additional social media content creationQualifications/Requirements include:Communications, marketing or journalism degree or equivalentAble to write, produce, and post news content with accuracy and urgencySolid understanding of digital analytics, industry trends and social media strategyUnderstanding of current events, weather and sports (Upper Peninsula knowledge is a plus)Able to use social media outlets to engage viewersStrong emphasis on professional, unbiased, and ethical social media skills as they relate to journalismMust be able to work well under pressure and with limited supervisionStrong initiative and attention to detail are requiredAbility to maintain a positive work atmosphere by behaving in a manner that will work well with managers, coworkers, and viewers while upholding professional standardsSolid typing and copy-editing skills and knowledge of grammar, syntax, and news story organizationGray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.