Communications Strategist

Hoffman York is a full-service, independent advertising agency that’s been headquartered in Milwaukee for more than 90 years. With a legacy of delivering impactful, integrated work, we help brands succeed across channels and industries—from Fortune 200 giants to up-and-coming challengers. We believe great ideas are the currency of transformation. As we like to say, “Ideas will get you everywhere.”
Communications Strategist
what we're looking for.
Hoffman York is looking for a Communication Strategist with a Bachelor’s degree in Public Relations or related field, and 2 to 4 years of industry experience. Applicants should have an understanding of earned and social media. The right team member will understand how to utilize their skills in a cross-discipline and strive for work that feeds the client’s strategy and overall business goal.
Main responsibilities will include research, writing and editing, reporting and merchandising campaign results, social media content writing and community management, assistance in managing influencer programs. In addition to excellent interpersonal skills, creative thinking, a strong work ethic and meticulous attention to detail, an understanding of Sprout Social and a proficiency in Excel, Power Point and all social media platforms are required.
responsibilities

Demonstrates understanding of and implements social media tools, including but not limited to social listening and influencer database.
Has a love of discovering social media trends and creating timely content for clients.
Ability to edit and create Reels withing Instagram and TikTok platforms.
Understands influencer marketing; assists in developing and executing multiple programs simultaneously.
Develops and executes flawless community management, following response grids, decision trees and content calendars.
Develops content, channel and social listening conversation audits in a timely fashion.
Has the ability to deliver campaign reporting and draw insights from data.
Understands the strategic role of social media and public relations within a larger campaign context.
Builds media lists for traditional outlets; identify and work with reporters; demonstrate network of traditional and online media contacts.
Manages media coverage reports including clip tracking and compiling, as well as helping to identify merchandisable insights.
Writes, edits and proofreads materials ensuring quality and consistency with appropriate writing styles.
Provides team support by attending meetings on time, meeting deadlines, proactively troubleshoots problems and drafting error-free recaps.
qualifications

BA/BS degree and 2 to 4 years of relevant PR/Social Media experience required. Agency experience is a plus.
Extremely detail oriented and organized.
Knowledgeable on media coverage tracking, social media platforms, measurement, analytics and reporting.
A powerful writer with an understanding of social media best practices and content development.
Excellent interpersonal and presentation skills.
Ability to think, plan and execute resourcefully across multiple tasks.
Well-spoken, well organized, detail-oriented and can operate with minimal supervision.

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