- We are hiring a Senior Manager or Director of Product Marketing to own how Siro shows up in the market and how our commercial team sells the product
- You'll partner closely with Product, Sales, and the rest of GTM leadership
- This is a senior IC seat with broad scope - positioning, launches, pricing and packaging, sales enablement, personas, and category narrative
- Own positioning and messaging - develop and maintain a clear point of view on who we sell to, what problems we solve, and why we win. Then put systems in place so every rep, CSM, and exec can communicate a consistent story across every touchpoint
- Own product launches end-to-end. Coordinate across product, sales, customer success, and demand gen to bring new launches to market and drive adoption
- Partner with Product & Leadership on pricing and packaging work, and other commercially sensitive communications that require precision and care
- Drive sales enablement end-to-end - decks, battlecards, objection handling guides, one-pagers - with a special focus on vertical-specific assets
- Define and execute Siro's voice-of-customer and social proof strategy - the customer testimonials, quotes, impact metrics, and case studies that move deals forward
- This is a senior, foundational PMM seat. You'll own the voice of Siro in a category that's still being defined
- You'll work directly with leadership and the CEO, with high visibility and real influence on how the company grows
- The category ceiling is enormous and almost entirely unclaimed. In-person sales is the biggest slice of B2B selling and the most underserved by software
- You'll market a product people actually love. Reps rely on it, customers evangelize it
- Strong sales enablement instincts. You've built battlecards, pitch decks, and one-pagers that reps actually used (not the kind that sit on a shared drive)
- Bias to ship. You'd rather publish a sharp v1 this week than a perfect v3 next quarter
- A builder's mindset. You thrive in ambiguity, build systems from scratch, and raise your hand for work that doesn't have an owner
- Comfortable operating as a senior IC with broad scope and no direct reports - influence and execution come from the quality of your work, not from headcount
- Numbers-driven - you instrument your work, tie it to outcomes, and bring data into every launch recap and case study
- Exceptional storytelling. You can turn a half-baked feature spec into a tight narrative that a CRO wants to read
- 4+ years of product marketing experience at a B2B SaaS company, with a strong commercial orientation - you've worked shoulder-to-shoulder with AEs, sales leaders, and CROs and understand the sales motion
- Experience in management consulting preferred
- A track record of owning major product launches end-to-end that actually landed. You can point to specific launches that moved pipeline, adoption, or revenue