Marketing Manager, Franchise Development

About Caring Transitions Caring Transitions is the nation’s largest and most trusted organization specializing in downsizing, relocation, estate sales, decluttering, home cleanouts,CTBidsonline auctions and other services.Our comprehensive menu of services supports older adults and their families through late life transitions.Serving over 450 locations across the US. Our e-commerce brand,CTBids, hasnearly 1Mbidders and millions of unique and everyday treasures sold through online estate sale auctions.
Recentlyacquiredby the same entrepreneurs who transformed Backstage from a legacy print publication into a profitable digital marketplace, Caring Transitions is embarking on an exciting new chapter.We’reinvesting in every aspect of the business: modernizing our technology, improving the infrastructure, and building a flat culture wheregood ideaswin, initiative is rewarded, and talented people can make a real impact.
TheRole: Caring Transitions is seeking aMarketing Manager, Franchise Developmentto generate qualified franchise leads and support the growth of our franchise business.You’llbe joining our Marketing team in Cincinnati, Ohio, which consists of a Growth Marketing Manager, Digital Marketing Manager, Senior Marketing Manager, and VP of Marketing.We’rea creative, hands-on, and pragmatic team that values initiative, personal accountability, and adaptability. We enjoy working together to build marketing programs that help our brand and franchise owners achieve revenue and growth goals.
As our Marketing Manager, Franchise Development, your primary focus will be to create and execute marketing programs that attract, engage, and nurture prospective franchise candidates.You’llbe develop content and recruitment collateral, manage multi-channel and digital advertising campaigns, test messaging and creative, and analyze campaign performance tooptimizeresults. In this role,you’llwork closely with Franchise Development, agency partners, and internal stakeholders to support recruiting initiatives, improve lead quality, and continuously enhance marketing effectiveness through testing and analysis.
The Marketing Manager, Franchise Development will report to theVice President of Marketing.
The salary range for this position is$50,000-$70,000 annually.This is a full-time, in-office position based in Cincinnati, Ohio.
HowYou’llMake an Impact: Develop and execute multi-channel marketing campaignsacross Google, Meta, LinkedIn, and relevant franchise portals and brokernetworks

Create and refine franchise recruitment content and collateral, including landing pages, email campaigns, presentations, social media content, and other marketing materials

Plan and support franchise recruitment initiatives, including webinars, discovery events, franchise expos, and virtual information sessions

Manage and optimize marketing automation workflows, owning segmentation and nurturing strategies

Analyze campaign performance, lead quality, and conversion metrics to identify opportunities for optimization and improve marketing effectiveness

Partner with Franchise Development, agency partners, and internal stakeholders to align marketing efforts with franchise growth goals

Test messaging, creative, audiences, and campaign strategies to uncover new opportunities for improving engagement and lead generation

Who You Are: You have 3+ years of professional marketing experience developing and executing multi-channel marketing campaigns; franchise ...

You've managed full-cycle marketing campaigns, including planning, execution, optimization, testing, and performance reporting

Proficient using Google Analytics, Looker Studio (or analogous), and Hubspot to create, manage, and measure campaign performance; SEO experience a plus

Knowledgeable about email marketing, including creating drip campaigns, audience segmentation, and setting up automated workflows

Prior experience managing paid search and digital advertising campaign

Analytical and data-informed, you translate performance insights including cost per lead, cost per sale, conversion rates, and lead volume into actionable recommendations

Excellent project management and organizational skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment

Clear communicator and collaborative partner who enjoys working across teams to achieve shared goals.

Resourceful, adaptable, and self-directed, you’re comfortable taking initiative, solving problems, and finding creative ways to improve results

Why Caring Transitions: Work directly with pragmatic and collaborative executivesfrom Backstage.com, BCG, Cast & Crew, etc.who value innovation and initiative

Access tocutting-edgetools and platformsacross every department

Thrive in a flat structurewhere your voice is heard and respected

Grow inany direction you choose— operations, product, development, or marketing. Dream big!

Maintain a fair work-life balance. We cherish time with our families (fur babies included!) and encourage you to do the same

#J-18808-Ljbffr