Manager Marketing Programs

Job Description Posted Tuesday, August 11, 2026 at 6:00 AM
Who we are? As the world's largest organization of board-certified pathologists and leading provider of laboratory accreditation and proficiency testing programs, the College of American Pathologists (CAP) serves patients, pathologists, and the public by fostering and advocating excellence in the practice of pathology and laboratory medicine worldwide.
Our Culture
CAP employees make a meaningful difference by partnering with colleagues customers and members on challenging and rewarding work
CAP provides its employees with an energetic and collaborative work environment and encourage opportunities to further develop their skills—offering reimbursement for educational programs and participation in events that enhance your skills
We offer a generous compensation and benefits package, 401K, and more -- visitCareers at the CAP for more details
Brief Description
The Membership Marketing Promotions Manager helps lead the development and execution of fully integrated marketing strategies and campaigns that drive member acquisition, engagement, and retention. This role focuses on delivering measurable value to members by promoting CAP’s full portfolio, including membership benefits, education offerings, and events through clear, compelling, and audience-focused marketing.
Specific Duties
Primary Duties and Responsibilities:
Help develop the execution of integrated marketing strategies to drive membership growth, engagement, and retention aligned with organizational goals and KPIs
Help define audience segments and member journeys to improve targeting, personalization, and overall member experience
In partnership with agencies plan, execute, and optimize multi-channel campaigns (digital, email, content, events) to support membership and education offerings
Partner with stakeholders and cross-functional teams to align marketing initiatives with member needs, business priorities, and Voice of the Member insights
Develop clear, compelling messaging that communicates CAP’s value proposition and ensures brand consistency across all channels
Establish and drive scalable marketing planning frameworks and processes that enable agile, collaborative campaign development.
Oversee content strategy and creation to support thought leadership, education, and member engagement
Manage digital marketing efforts, including website content, SEO, GEO, social media campaigns, and lead generation strategies to drive visibility and conversions
Analyze campaign and member data to measure performance, optimize outcomes, and inform strategic decisions
Collaborate with internal teams to support lead generation, conversion, and revenue goals
Support marketing and promotion of education programs, events, and business development initiatives
Manage marketing budgets and allocate resources to maximize impact and ROI
Knowledge/Skills Required/Preferred
Personal:
Analytical, interpretive, evaluative, and constructive thinking
Strong written and verbal communication skills
Ability to identify problems and work quickly with team members to create solutions or communicate changes with a positive approach
The ability to lead, educate, and influence people across different departments
Coordinate/manage projects, meetings and cross-functional teams
Keeps up with current, innovative marketing strategies
Builds strong partnerships through collaboration with internal and external business partners
Professional:
Stays current on emerging marketing technologies and trends (e.g., AI, automation, personalization tools), proactively identifying opportunities to enhance performance and member experience
Demonstrates a test-and-learn mindset, applying innovative approaches and new tools to optimize campaigns, improve efficiency, and drive measurable results
Technical:
Proficiency with Microsoft 365 products
Google Analytics
Qualitative and Quantitative Market Research/Analysis
ChatGPT, CoPilot, and other AI tools and agents
Education/Experience
Education
College degree required, MBA or other advanced degree preferred
Experience
3+ years in progressively complex, results oriented marketing management
Associations or healthcare experience is a plus
Additional Criteria
Up to 10% of travel required including some weekend travel
Candidates are required to live within 75-miles of Northfield, IL and meet in-office requirements.
Equal Opportunity Employer The CAP is an equal opportunity/affirmative action employer, providing equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, creed, color, religion, sex, gender identity and/or expression, national origin, age, ancestry, disability or genetic information, military status, sexual orientation, marital status, citizenship status, order of protection status, homelessness, or any other characteristic protected by federal law and the applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Applicants have rights under Federal Employment Laws: Family and Medical Leave Act Equal Employment Opportunity Employee Polygraph Protection Act

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