Senior Associate, Marketing Strategist – Paid Media

Drive acquisition efforts within a performance marketing team with cross-channel responsibilities
Serve as the paid media channel performer for a flagship product
Contribute to paid media performance across assigned products and monitor performance against goals
Propose, vet, and validate optimization recommendations from agency partners
Ensure operational excellence in execution by the partner agency
Contribute to and lead channel-level tests with measurement and partner agency teams
Develop storytelling deliverables
Identify tactical advancements within the current partner set and gain buy-in from key internal stakeholders
Develop a testing agenda to validate advancements
Partner with strategy and creative teams to provide creative briefings for asset development
Stay current with advancements in digital marketing and industry-related topics
Requirements Bachelor’s degree or military experience
At least 2 years of experience with paid media platforms such as Meta, Google, or The Trade Desk
At least 2 years of experience in planning, execution, and analysis of paid digital programs
Hands-on experience in paid platforms, primarily focused on acquisition-based campaigns
Passion for emerging trends across the digital marketing landscape
Entrepreneurial spirit, initiative, leadership, creativity, and drive for results
Ability to manage multiple projects, deadlines, and changing priorities while maintaining accurate work
Curiosity about consumer attitudes, behaviors, and trends and ability to draw marketing implications
Highly effective communication, writing, editing, and presentation skills
Strong working knowledge of Google Suite, including Sheets, Docs, and Slides
Experience working with cross-functional teams in a matrixed environment
Experience in financial services marketing
Agency experience managing client and partner relationships or account management
Google and Bing Ads certification preferred
Capital One will not sponsor a new applicant for employment authorization for this position
Core Competencies Demonstrates expertise in paid media performance marketing, with a strong focus on acquisition campaigns across platforms like Meta and Google. Proven ability to lead cross-functional teams, manage multiple projects, and communicate effectively with stakeholders.
Highest-signal resume keywords Paid Media Platforms
Digital Marketing Strategy
Performance Analysis
Google Ads Certification
Cross-Functional Collaboration
ATS Optimization Keywords Hard Skills Paid Media Performance
Digital Program Execution
Campaign Analysis
Optimization Recommendations
Testing Agenda Development
Soft Skills Effective Communication
Leadership
Creativity
Curiosity
Project Management
Certifications & Qualifications Google Ads Certification
Bing Ads Certification
Industry Keywords Financial Services Marketing
Performance Marketing
Acquisition Campaigns
Agency Experience
Consumer Behavior
Tools & Technologies Google Suite
Meta Ads
Google Ads
The Trade Desk
Bing Ads

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