Digital Advertising Manager

We're hiring a Digital Advertising Manager to lead paid media, SEO, and AEO across Lifeworks Advisors and The Future of Advice Academy. You'll own strategy and execution end to end — planning campaigns, managing budgets, optimizing performance, and building the reporting infrastructure that keeps leadership informed. You'll also manage campaigns and reporting for a small roster of agency clients within our network.

This role reports to the Chief Marketing Officer and works closely with our Growth Marketing Manager and Social Media Manager.

About the Role
We're hiring a Digital Advertising Manager to lead paid media, SEO, and AEO across Lifeworks Advisors and The Future of Advice Academy. You'll own strategy and execution end to end — planning campaigns, managing budgets, optimizing performance, and building the reporting infrastructure that keeps leadership informed. You'll also manage campaigns and reporting for a small roster of agency clients within our network.

This role reports to the Chief Marketing Officer and works closely with our Growth Marketing Manager and Social Media Manager.

What You'll Do

Plan, launch, and optimize paid campaigns across Meta, Google, YouTube, and emerging platforms

Manage budgets, bids, targeting, and creative testing to drive qualified leads at an efficient cost per acquisition

Design and run structured A/B and multivariate tests to lower CPA, improve lead quality, and diversify lead gen channels

Build and maintain reporting and analytics infrastructure for real-time visibility into campaign performance and marketing ROI

Configure and maintain GHL attribution from first touch through booked appointment and closed client

Develop and execute SEO strategy to grow organic visibility for our ideal client profile

Lead AEO efforts to position our brands as cited, trusted sources in AI-driven search

Deliver performance reporting and manage ad campaigns for agency clients

Stay current with platform algorithm changes, privacy/tracking shifts, and digital advertising trends

Collaborate across teams to keep messaging compliant, on-brand, and aligned with organic, email, and content efforts

Generate accompanying ad copy for the ads created as a team

What We're Looking For
Paid Media & Performance Marketing

2–3+ years managing paid campaigns across Meta, Google, and YouTube with demonstrable ROI

Track record of lowering CPA while improving lead quality

Deep understanding of platform-specific bidding, targeting, and optimization

Experience managing ad budgets across multiple accounts or clients

Analytics, Attribution & Reporting

Experience building reporting infrastructure that turns raw data into clear insight

Proficiency with conversion tracking and attribution modeling (HighLevel experience a plus)

Ability to translate performance metrics into business impact and strategic recommendations

SEO & AEO

Working knowledge of technical and content SEO

Familiarity with AEO and how AI-driven search surfaces and cites content

Understanding of how paid and organic search work together

Testing & Optimization

Experience with structured A/B testing and conversion rate optimization across landing pages and funnels

Adaptability to emerging platforms and evolving privacy/tracking requirements

A bias toward continuous experimentation and iterative improvement

Communication & Collaboration

Strong written and verbal communication skills

Ability to manage multiple campaigns and clients simultaneously

Organized, detail-oriented, and comfortable with stakeholder reporting

Benefits

Comprehensive health insurance — 100% of individual premium covered, plus $3,000 annual HSA contribution

Long-term group disability insurance (60% of compensation)

Unlimited PTO (approved in advance)

Individual performance bonus eligibility after one year

Salary commensurate with experience

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