Search Engine Marketing Manager

Position Summary The Search Engine Marketing (SEM) Manager drives qualified pipeline, ecommerce revenue, and profitable growth through paid search and intent-based channels. This role owns strategy, execution, and optimization across platforms like Google Ads, Microsoft Advertising and LinkedIn focusing on capturing high-intent B2B demand and converting it into measurable outcomes across both lead generation and online sales.
Working across marketing, sales, and ecommerce, the SEM Manager builds full-funnel strategies aligned to complex B2B buying cycles—owning keywords, structure, bidding, ad copy, product feeds, and landing page alignment. This includes optimizing both lead-based conversions (RFQs, sign-ups) and transactional performance (AOV, conversion rate) to improve CPL, revenue, and ROAS.
Essential Duties And Responsibilities Own end-to-end paid search and intent-based strategy across Google Ads, Microsoft Advertising, LinkedIn, and other paid channels to drive pipeline, ecommerce revenue, and profitable growth
Build, launch, and optimize campaigns across search, shopping, Performance Max, and LinkedIn paid programs to capture high-intent B2B demand
Manage keyword strategy, audience targeting, account structure, bidding, and budget allocation to maximize ROI and scale efficiently
Develop and test ad copy, creatives, and messaging aligned to B2B personas (procurement, operations) and product value propositions
Own product feed optimization (titles, attributes, taxonomy) to improve visibility and performance in shopping campaigns
Partner with ecommerce and UX teams to optimize landing pages and onsite conversion (CRO), including checkout and product detail pages
Drive both lead generation (RFQs, quote requests, account sign-ups) and transactional performance (conversion rate, AOV, revenue)
Monitor and optimize to key KPIs including CPL, ROAS, CAC, pipeline contribution, and revenue
Leverage audience targeting, remarketing, and account-based strategies to improve conversion rates across the funnel
Analyze performance data and translate insights into actionable recommendations for marketing, merchandising, and sales
Ensure accurate tracking and attribution across platforms (e.g., Google Analytics, CRM systems)
Collaborate with sales and marketing teams to align SEM and LinkedIn strategies with campaigns, promotions, and ABM initiatives
Test and scale new opportunities (e.g., new channels, bid strategies, audience segments) to unlock incremental growth
Manage agency or vendor relationships as needed, ensuring performance accountability and continuous optimization
Provide regular reporting and executive-ready insights on performance, trends, and growth opportunities
Education, Qualifications, Skills & Abilities Bachelor’s degree in marketing, Business, Analytics, Computer Science, or related field required; advanced degree a plus
5–8+ years of hands-on experience in paid search / performance marketing within B2B and/or ecommerce environments
Proven success managing and scaling campaigns in Google Ads, Microsoft Advertising, and LinkedIn
Experience driving both lead generation (RFQs, forms) and ecommerce outcomes (revenue, conversion rate, AOV)
Strong experience integrating media performance with CRM platforms (e.g., HubSpot, Salesforce) to measure pipeline and revenue impact
Advanced expertise in SEM strategy, keyword architecture, bidding algorithms, and audience targeting across search and paid social
Deep analytical skillset with ability to manipulate and analyze large datasets (Excel, SQL preferred; experience with BI tools)
Strong understanding of attribution modeling, incrementality testing, and full-funnel performance measurement
Hands-on experience with tracking frameworks, tagging, and data pipelines (conversion tracking, pixels, offline conversions, APIs)
Proficiency in Google Analytics (GA4), including event-based tracking, funnel analysis, and audience segmentation
Ecommerce expertise including product feed optimization, shopping campaigns, and conversion rate optimization
Ability to connect media performance to business outcomes (CPL, CAC, ROAS, pipeline, revenue) and optimize accordingly
Experience with A/B testing, experimentation frameworks, and continuous optimization methodologies
Strong understanding of B2B buying behavior, long sales cycles, and account-based marketing (ABM) strategies
Excellent problem-solving skills with a bias toward data-driven decision making and continuous improvement
Effective cross-functional collaboration with marketing, sales, ecommerce, and data/engineering teams
Position Location: The role can be filled either hybrid schedule in Columbus, OH or remote in the vicinity of either Chicago, IL or Charlotte, NC.
Starting Pay: $80,000/yr. Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.
The Würth Difference Proactive supply chain solutions customized to your business, your industry
Industrial products and services delivered with prompt, personal attention
Inventory management solutions that keep your production line moving smoothly
Complete program support from initial design, to implementation, training, to ongoing analysis
Why Würth Health benefits and programs - medical, vision, dental, life insurance and more
Maternity/Paternal leave after 1 year of service
Tuition Reimbursement eligible after 1 year of service
Additional benefits 401(k), short term disability, long term disability
Paid Time Off, accrued per pay period, additional day earned per year of service
10 paid holidays
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Eeoc Statement Würth MRO, Safety & Metalworking Division is an Equal Opportunity Employer. We do not discriminate based on an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws.

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