Responsibilities
- Define and own the website vision, roadmap, and prioritization framework aligned to company and go-to-market goals.
- Translate business objectives into clear requirements and measurable outcomes for key site journeys.
- Identify the highest-impact opportunities to improve navigation, messaging clarity, CTAs, and conversion paths.
- Partner closely with UX/design, web developers, and engineering leadership to deliver improvements and releases.
- Coordinate with content stakeholders to ensure pages and journeys are accurate, on-brand, and effective (this role is not expected to be the primary net-new writer).
- Establish an operating cadence for intake → planning → build → QA → approvals → release → measurement.
- Be meticulous about UX, brand consistency, accessibility, and performance across the site.
- Drive continuous optimization through structured testing (e.g., A/B tests), experimentation, and iterative improvements.
- Maintain site/platform stewardship in partnership with engineering: reliability, maintainability, performance, and scalable patterns.
- Own web analytics instrumentation, dashboards, and reporting (what’s working, what isn’t, and what we’ll do next).
- Define and track success metrics for top journeys and landing pages; use insights to inform roadmap decisions.
- Partner with stakeholders to ensure conversion definitions and KPIs are clear, consistent, and actionable.
Requirements
- Experience owning a website roadmap and driving cross‑functional delivery (design + development + content partners).
- Strong instincts for UX, brand consistency, and high‑quality execution; able to set and enforce a quality bar.
- Deep comfort with web analytics and using data to prioritize, diagnose issues, and drive improvements.
- Brings sound judgment and a thoughtful point of view—comfortable asking hard questions, surfacing tradeoffs, and helping teams align on the best path forward.
- Demonstrated ability to lead through influence and work effectively with senior stakeholders.
- Familiarity with common web tooling (CMS, analytics, performance monitoring).
- Ability to refine and improve existing content and page structure (without being the primary writer).
- Strong engineering partnership instincts and technical curiosity (able to translate between business goals and technical constraints).