melin is seeking a Lifecycle Marketing Manager to own retention across Email, SMS, referrals, and emerging channels. You will design, execute, and optimize data-driven campaigns to boost repeat revenue and LTV, blending analytics with premium design and customer journeys.
You will manage the active customer file, reduce churn, reactivate lapsed users, and convert first-time buyers into repeat customers, while coordinating with GTM, merchandising, and CX for cohesive messaging.
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Lifecycle Marketing Lead DTC Growth & Retention
melin · San Clemente, CA, USA ·
- Job type:
- Full Time