SEO & GEO Specialist (m/w/d)

Your Responsibilities Develop, design, and implement complex SEO and web analytics strategies to enhance digital visibility and performance
Optimize websites and landing pages for search engines, including on-page and off-page SEO, technical SEO initiatives, and in-depth keyword research
Develop content marketing strategies and continuously optimize SEO-relevant content with a strong focus on storytelling, in close collaboration with marketing teams
Analyze the performance of digital marketing activities and create, maintain, and enhance automated KPI-based reports and dashboards for websites, apps, and landing pages using Google Looker Studio
Provide guidance and support to stakeholders across the EMEA region on all aspects of Search Engine Management
Build and maintain a strong network of internal stakeholders throughout EMEA and with international cross-functional teams
Collaborate within global, agile project teams consisting of Product Owners, Project Managers, Web Developers, Web Designers, and Content Marketing Specialists
Identify emerging trends and developments in Google tools, SEO, and analytics, and translate insights into optimization initiatives
Continuously improve existing processes and workflows to ensure efficient and successful SEO and campaign execution
Work closely with global analytics teams to optimize and expand existing reporting and dashboard solutions
Take ownership of achieving defined and measurable objectives and ensure transparent performance tracking of implemented initiatives
Your Profile Bachelor's or Master's degree in Marketing or a comparable qualification
Several years of professional experience (minimum three years) in SEO, web analytics, and tracking
Expert knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console (GSC), and Google Looker Studio
Extensive experience in search engine optimization, web analytics, and conversion tracking
Proficiency in using industry-standard SEO tools and platforms
Proven track record in the development, implementation, and optimization of SEO strategies and digital marketing campaigns
Experience with business intelligence tools and data-driven analysis
Strong understanding of agile project management methodologies
Excellent communication skills and the ability to effectively engage with diverse stakeholder groups
High level of initiative, accountability, and a structured, results-oriented approach to work
Strong networking mindset with the ability to build and maintain long-term relationships within an international organization
Serves as a role model within the team through professional excellence, engagement, and collaborative working practices
Fluent English skills, both written and spoken
What We Offer An international working environment with long-term career prospects in a privately owned and continuously growing company
A culture of appreciation, collaborative teamwork, and regular employee events
Depending on the position, the opportunity for mobile working as well as temporary work-from-abroad arrangements
Complimentary lunch provided at our locations
30 days of annual leave and support for work-life balance, for example through the PME Family Service
A wide range of internal and external training and development opportunities, including access to digital learning platforms
Attractive additional benefits such as a company pension scheme and employer-funded supplementary hospital insurance
Comprehensive health and wellbeing programs, including a partnership with EGYM Wellpass, onsite massage services, occupational health management, and internal wellness initiatives
Additional benefits such as a subsidy for the Germany Ticket, Corporate Benefits discounts, and bike leasing programs

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