Brand Manager: Avery & Mahou Imports

At Founders Brewing Co., we continually challenge ourselves into places that most won’t go. We strive to be unique, to break barriers and challenge what is commonly accepted as the “norm.” It’s this mindset that has created our culture here at Founders and led us all to a lifestyle of no regrets. Why can’t we become who we choose to become?
Our collective goal is to be one of the most highly recognized and successful breweries in the United States.
An important part of reaching this goal is by recruiting, hiring and retaining unique individuals from a variety of backgrounds possessing broad and diverse skill sets. Quite simply, we believe that these people make the world a better place – and Founders a better company.
Our work community is made up of dedicated employees that bring their best to work every day to make the most delicious beer on the planet. To continually strive for greatness, it is essential for us to have a team that reflects the diverse communities we love, serve and to whom we raise our glasses.
We believe in fostering an atmosphere of empowerment and where every Founders team member can belong…bringing their full, authentic selves to work each and every day. It’s the Founders way. Sound interesting? If so, take the next step in becoming a member of the Founders team by checking out our open positions below.
Employee Benefits Physical / Mental Wellness Health insurance benefits are offered to all employees including a no cost plan. Our cafeteria style benefits include medical, dental, vision, life, short/long term disability, identify theft protection, critical illness/accident/hospital and pet insurance.
Employer Health Savings account contributions for eligible employees
We are partnered with an Employee Assistance Program and offer up to 7 free counseling sessions per issue per year for all employees and anyone living in the same household
Discounts on gyms and opportunities for monthly reimbursement
Paid Time Away Taking time away from work is important and sometimes necessary to support personal well-being and lite responsibilities: Personal
Observed Holidays
Floating Holidays
Volunteer Time Off
Paternity Leave

For significant work anniversary milestones, we offer sabbaticals – paid time away from your job
Beer, Food and Fun We employe happy hours throughout the year
Internal Recognition including Employee of the Month & Employee of the Year rewards
Giveaways throughout the year
We offer a 401k plan with a Company Match
Competitive wages
Shift premiums for off-shift hours
Beer and Apparel Discounts Enjoy a discount to use in our Taprooms, and our Company Store 50% off draft & packaged beer
33% off everything else (food, apparel, etc.)
Free keg for your wedding or renewing vows

$75/annually safety work boot reimbursement for Production & Retail employees
$100/biennial for RX safety work glasses reimbursement for Production employees
Production & Retail employee receive 5 work shirts annually
Give Back We provide paid time away from work to volunteer in the community (Volunteer PTO)
We match employee donations through our Bigger Pitcher Giving Committee
On-site blood drives
Founders Brewing co. values Our values reflect the ethos and culture of Founders Brewing Co. They are guidelines for decision-making, problem solving and other actions. We are all ambassadors of our company — and we know that a value-based organization can stand the test of time. Every single employee is responsible for making sure these values are part of our character.
Inclusion Come as you are. Diverse backgrounds, experiences and perspectives inspire us. Each person’s values, interests and palate are all part of who they are. We respect individuality. Founders Brewing Co. is strengthened when we attract, develop and retain a group of people that reflects the diversity of our communities and our customers.
Be honest and genuine. We don’t hide things in our products, and we don’t hide who we are or what we do. We want transparency and open communication. We look each other in the eye and tell each other the truth. Our collaboration and shared commitment with each other make us stronger and allows us to win together.
Committed to Quality Quality stands as the cornerstone of the beverages we craft — a testament to our dedication to excellence. Quality is a guiding principle that shapes everything we do — ensuring that every product, service, or interaction reflects the highest standards. We want everyone at Founders Brewing Co. to have pride that they have a hand in creating the best possible beverage for our consumers.
Community-Oriented We’re thankful for the environmental and social communities that allow us to make and serve great products. We respect and are cognizant of the impact of our work in our hometowns, and across the country. It’s all of our jobs to promote a responsible brewery culture. We’re committed to sustainable practices for future generations. And we’ll do everything we can to give back and support the communities where we live and work.
Brave & Inventive While we stay true to our roots, we’re dedicated to evolving, improving, and building upon our craft — every day. We never stop working to better ourselves. Innovation propels us forward, driving us to explore new frontiers and challenge the status quo. It’s not just about embracing change, but positively and actively shaping it. By fostering a culture of innovation, we empower ourselves to adapt to evolving landscapes, anticipate needs and pioneer groundbreaking beverages our consumers love.
Open Positions Position: Brand Manager: Avery & Mahou Imports
Location: Grand Rapids, MI

Job Id: 1149
# of Openings: 1
SUMMARY
The Brand Manager: Avery & Mahou Imports is responsible for leading the planning, activation, and execution of the Avery Brewing Company portfolio & Mahou Import business. This role supports the Mahou USA Brand Director in setting long-range brand strategy with best-in-class commercial activation to drive sustainable brand growth across retail, on-premise, digital, experiential, and our iconic Boulder Taproom.
This individual will serve as the steward of the Avery & Mahou Import brand portfolios, translating consumer insights, marketplace dynamics, and business objectives into integrated marketing plans that strengthen brand equity and accelerate commercial performance.
The role will also lead the experiential marketing strategy, overseeing both third-party event partnerships and owned events, ensuring every consumer touchpoint delivers a memorable, relevant and compelling brand experience that allows the brand to retain and recruit consumers.
The ideal candidate is highly focused on the consumer, uber collaborative, creative, and passionate about building brands that consumers love.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Includes the following. Other duties may be assigned.
To perform this role successfully, candidates should possess a combination of strategic thinking, business acumen, creativity, event planning and executional excellence.
Brand Strategy & Campaign Execution
Create and execute annual marketing plans across retail, digital, social media, PR, and eCommerce.
Translate consumer insights into sharp brand positioning and creative campaign briefs.
Manage the marketing budget and tracking performance metrics to ensure a strong return on investment (ROI).
Experiential Marketing & Events
Own the strategy for festivals, third-party event partnerships, and owned brewery events.
Establish success metrics and spending priorities for all consumer-facing experiences.
Commercial & Cross-Functional Collaboration
Partner with Sales teams to build promotional tools, displays, and presentations that respect the 3-tier alcohol distribution system.
Collaborate with Finance, Production, Innovation, and Taproom teams to launch new projects smoothly.
QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE
Bachelor’s degree in Marketing, Business, or Communications (MBA is a plus).
4–6 years of progressive brand marketing experience.
Experience leading others / leading teams.
Proven track record in event planning, managing marketing budgets, leading cross-functional projects, and analyzing business metrics.
Background in the beverage alcohol industry with experience working in the 3-tier system preferred.
Experience in hospitality, taproom, or destination retail marketing preferred.
Experience launching new products or managing creative agencies preferred.
Compensation:
Salary Range: $85,000-$105,000 yearly.
Benefits include paid company holidays, health and dental coverage, generous food and beer perks, paid time off, paid sick time, 401(k) matching and more.
Additional health insurance coverage and additional paid time off benefits are available
Founders Brewing Co. is an Equal Opportunity/Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.
If you require reasonable accommodation in completing this application, please reach out to info@foundersbrewing.com

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