- Lead and integrate TIAA's brand presence across various media and marketing channels
- Maximize TIAA's sponsorship portfolio by creating multi-channel brand moments
- Drive development of integrated campaign strategies for brand building
- Collaborate with creative teams to enhance content quality
- Lead and manage a team of approximately 20 associates
- Serve as a senior brand advisor to leadership and advocate for brand strategy
Requirements
- 15+ years of experience in marketing
- At least 5 years of experience in a senior marketing role
- Strong command of B2B and B2B2C dynamics
- Experience managing large-scale sponsorships or partnership portfolios
- Ability to build and lead a content engine at scale
- Fluency in audience data and media measurement
- Strong credibility and communication skills to influence senior leadership
- A belief in TIAA's mission
Core Competencies
Demonstrates extensive experience in leading integrated marketing strategies and managing large teams, with a strong focus on B2B and B2B2C dynamics. Proven ability to leverage audience data and media measurement to enhance brand presence and drive impactful campaigns.
Highest-signal resume keywords
- 15+ Years Of Experience In Marketing
- Senior Marketing Role Experience
- B2B And B2B2C Dynamics
- Managing Large-Scale Sponsorships
- Content Engine Development
Soft Skills
- Strong Communication Skills
- Influencing Senior Leadership
Industry Keywords
- Integrated Campaign Strategies
- Brand Building
- Sponsorship Portfolio
- Media Measurement
- Content Quality