Senior Associate, Social Media Strategy

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. We have more than 400 team members in six countries and thirteen offices — Berlin, Brussels, Chicago, D.C., London, Los Angeles, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise across strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for both American and European clients.

The Impact You Will Make
BPI is seeking a seasoned social and content strategist to guide integrated social media programs that advance our mission, amplify our impact, and protect our reputation. This role combines strategic planning, content creation, executive visibility, and rapid-response expertise, with a focus on thought leadership, public policy, and values-driven engagement.

Starting salary range: $77,000 - $85,000 (+ annual bonus)

Location: Expectation to work from one of our offices (NYC, DC, Chi, SF, LA) at least 3x a week

What Day-to-Day Looks Like
Strategic Leadership & Planning

Translate broader client and brand objectives into clear social content plans, ensuring day-to-day execution ladders up to the bigger strategic picture

Manage always-on campaigns across key platforms (LinkedIn, Facebook, Instagram, TikTok, YouTube, X/Twitter, Reddit, etc.)

Own social projects from brief through delivery, setting priorities, anticipating needs, and bringing in the right internal partners at the right moments

Content Development

Manage content calendars, draft engaging copy

Deliver proactive and reactive messaging that shapes narratives

Support visibility tied to events, media coverage, and philanthropic initiatives

Exercise strong editorial judgment across social copy and content, synthesizing feedback from clients, strategists, creatives and other internal teams into a cohesive final product

Platform Knowledge & Innovation

Understand the social content ecosystem end-to-end, including content planning, creative development, production, approvals, scheduling and publishing

Be comfortable working across native and third-party social platforms and using performance or audience insights to help inform future content decisions

Project Management & Collaboration

Manage multiple workstreams, stakeholders and competing deadlines in a fast-paced agency environment without losing sight of quality or business objectives

Bring enough project management and creative production experience to keep work moving independently, troubleshoot roadblocks and maintain momentum with minimal direction

Serve as a trusted day-to-day owner who can connect the dots across strategy, creative and execution rather than simply managing tasks

Social Listening & Measurement

Use social listening tools to build searches/queries, monitor keywords and narratives, assess sentiment/volume, identify spikes, monitor competitors/issues, and turn the findings into a readout or recommendation

Monitor real-time conversations to identify risks, misinformation, and reputational threats

Deliver performance reports and insights on audience engagement and reputational trends

Refine strategies based on analytics and high-impact content themes

What You Bring

4+ years of experience in strategic communications, social media strategy, and content creation

Fluency in Meta, LinkedIn, X, TikTok, YouTube, Reddit and other social platforms

Hands-on experience with at least one enterprise social management platform, e.g. Sprout Social, Hootsuite, Sprinklr, or Brandwatch

Working knowledge of social listening tools such as Brandwatch, Meltwater, Sprinklr, or Talkwalker

Background in agency or corporate environments preferred; experience with corporate reputation, executive visibility, or public affairs campaigns highly relevant

Exceptional writing, presentation, and analytical skills; ability to balance strategic and creative demands under tight timelines

Proven project and team management experience with multi-stakeholder initiatives

BPI offers a wide range of benefits to U.S.-based employees, including

100% company-paid medical, dental, and vision insurance

a 401(k) program with employer match up to 4%

generous time off for vacation

$50 monthly phone reimbursement

unlimited sick time

16 weeks of paid leave for new parents

BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.

We are an equal opportunity employer and make employment decisions based on individual commitment to excellence. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. BPI is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description. We consider applications holistically and you may be just the right candidate for this role or another one of our openings!

We’re looking for all kinds of people.

Let’s keep in touch. Follow us on LinkedIn and Twitter at bpigroup.com

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