Senior Digital Media Strategist, Programmatic

Develop and execute bold, innovative programmatic media strategies and campaigns with Verizon’s marketing team

Oversee media planning on programmatic platforms across select Verizon units

Execute and optimize programmatic media across all inventory types to achieve brand and business objectives

Partner with Yahoo and other partners on product roadmaps and expansion of programmatic capabilities

Collaborate with Brand, Business, Search, Social, and Analytics media leaders to support activations

Support Operations, Experience, Technology, and CRM partner units in creating improved digital experiences across touchpoints

Educate internal teams and leadership on programmatic technology evolution, market-leading developments, and applicable technology

Make recommendations on technology adoption based on the programmatic technology landscape

Build and execute programmatic buying strategies and apply data to optimize programmatic buys

Requirements

Bachelor's degree or four or more years of work experience

Four or more years of relevant experience required, demonstrated through work and/or military experience or specialized training

Experience in programmatic media strategy and investment in marketing, agency, or consultative services

Experience managing self-serve programmatic channels including display, video, social, dOOH, audio, and native

Experience with primary buying platforms and formats including Yahoo, Google, Amazon, and Trade Desk

Ability to manage projects across multiple stakeholders and influence across divisions, departments, and teams

Experience in data-driven targeting and reach strategy

Programmatic buying experience within agency trade desks, management consultancies, or brands with in-house programmatic capabilities

Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media

Knowledge of buying methodologies including CPM, CPC, and CPA

Knowledge of the evolution of programmatic media and purchasable programmatic formats

Experience recommending technology adoption based on awareness of the current and emerging programmatic technology landscape

Experience building and executing programmatic buying strategy

Experience applying data to optimize programmatic buys

Experience leading data-driven media technology including Liveramp, Adobe AAM, Epsilon, and Acxiom

Experience with ad verification and brand safety tools including IAS, DoubleVerify, and Moat

Core Competencies
Demonstrates expertise in developing and executing programmatic media strategies, optimizing campaigns across various platforms, and leveraging data-driven insights to enhance media performance. Proficient in managing programmatic buying strategies and collaborating with cross-functional teams to achieve business objectives.

Highest-signal resume keywords

Programmatic Media Strategy

Self-Serve Programmatic Channels Management

Data-Driven Targeting

Programmatic Buying Experience

Ad Verification Tools

ATS Optimization Keywords
Hard Skills

Programmatic Media Strategy

Data-Driven Targeting

Programmatic Buying Strategy

Buying Methodologies

Campaign Optimization

Soft Skills

Project Management

Influencing Across Teams

Industry Keywords

Programmatic Media

Digital Advertising

Media Planning

Brand Safety

Advertising Channels

Tools & Technologies

Yahoo

Google

Amazon

Trade Desk

Liveramp

Adobe AAM

Epsilon

Acxiom

IAS

DoubleVerify

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