B2B Marketing Content Strategist - Healthcare

Blue Shield of California seeks a Marketing Content Specialist, Consultant - B2B to create broker- and employer-facing content across print and digital channels. You will partner with Marketing, Sales, and SMEs to translate complex health plan benefits into clear value messages for brokers, consultants, and employer groups, with a focus on Small Business and Middle Markets.
You will guide end-to-end content development, manage multiple projects, and ensure content stays aligned with regulatory

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