Local Store Marketing Manager

JRECK Subs has been serving fresh, made-to-order submarine sandwiches since 1967, when our first location opened out of a converted school bus in Upstate New York. Today, Fresh Start Franchising, LLC operates a growing system of 24 locations across Upstate and Central New York, with an active growth plan to reach 40-50 locations. We are a community-rooted brand with a 59-year legacy, a proven franchise model, and a leadership team committed to franchisee success.

Position Overview
The Local Store Marketing Manager (LSM Manager) is a field-based, community-focused marketing role responsible for driving customer count, catering sales, and brand awareness at the store level across an assigned portfolio of 8-10 JRECK Subs franchise locations. This is not a desk job — you are in the market every day, building relationships, activating promotions, and putting JRECK Subs in front of new and existing guests.

You are the boots-on-the-ground marketing engine for your assigned franchisees, working directly with store owners and managers to execute local marketing strategies that drive measurable results. You report directly to the Director of Marketing and are a critical member of the JRECK Subs corporate marketing team.

Key Responsibilities
1. Local Store Marketing Activation

Execute LSM plans for each assigned franchise location on a rotating weekly schedule

Distribute catering menus, promotional flyers, and discount offers to targeted businesses, schools, and community organizations within each store's trade area

Conduct regular blitzes — targeted outreach campaigns to high-potential businesses and organizations within a 3-5 mile radius of each location

Set up and staff JRECK promotional tables at community events, farmers markets, sporting events, and local festivals

Coordinate with franchisees on in-store promotional displays and point-of-sale materials

Identify and pursue catering opportunities within each store's trade area — corporate offices, schools, healthcare facilities, government offices, sports teams, and event venues

Build and maintain a catering prospect database for each assigned location

Conduct in-person catering presentations and tastings with key decision makers

Follow up on all catering leads within 24 hours

Track catering sales growth by location monthly

Target: grow catering revenue by 20-30% at each assigned location within 12 months

3. School & Youth Program Partnerships

Develop relationships with K-12 schools, PTAs, and youth sports organizations

Establish JRECK fundraiser nights (% of sales donated to school/organization)

Create school lunch catering programs where applicable

Partner with youth sports leagues for team meal packages and sponsorships

Build relationships with school athletic directors for game day catering

Target: minimum 2 active school/community partnerships per assigned location within 6 months

4. Business-to-Business (B2B) Partnerships

Identify anchor employers, business parks, and office complexes near each location

Establish recurring lunch delivery or catering relationships with local businesses

Create corporate account packages — weekly lunch programs, standing catering orders

Partner with local chambers of commerce and business associations

Attend local networking events representing JRECK Subs

Target: minimum 3 active B2B partnerships per assigned location within 6 months

5. Community Engagement & Brand Building

Represent JRECK Subs at community events, charity functions, and local sponsorships

Identify sponsorship opportunities aligned with JRECK's community values

Build relationships with local media — newspapers, radio stations, and community blogs

Coordinate with franchisees on local social media content and community posts

Support grand opening activations for new franchise locations in your territory

6. Franchisee Partnership & Collaboration

Meet with each assigned franchisee or store manager weekly to align on LSM priorities

Share weekly activity report with franchisee — what was done, who was contacted, results

Train franchisee staff on how to handle catering inquiries and convert them to orders

Educate franchisees on LSM best practices and how to sustain activity between your visits

Gather franchisee feedback on what's working and what needs adjustment

Build genuine trust with franchisees — you are their marketing partner, not a corporate auditor

7. Reporting & Performance Tracking

Submit weekly activity report to Director of Marketing covering locations visited, businesses/schools contacted, catering leads generated, events attended, and partnerships established

Track and report monthly KPIs for each assigned location: guest count trends, catering revenue growth, active B2B partnerships, active school/community partnerships, and LSM activities completed vs. planned

Participate in monthly marketing review with Director of Marketing and VP of Operations

Flag any location showing 2+ consecutive weeks of declining guest counts to Director of Marketing immediately

Qualifications
Required

Demonstrated ability to build relationships quickly and authentically

Self-starter who thrives working independently in the field without daily supervision

Strong verbal communication and presentation skills — comfortable walking into businesses cold and making a compelling pitch

Valid driver's license and reliable personal vehicle — this role requires significant daily travel (mileage reimbursed at IRS standard rate)

Proficiency in basic reporting and CRM tools

Genuine enthusiasm for the JRECK Subs brand and community involvement

Preferred

Experience in QSR, food service, or franchise marketing

Existing relationships with schools, businesses, or community organizations in Central New York

Experience with catering sales or B2B sales

Familiarity with local store marketing (LSM) programs in a franchise environment

Background in community outreach, nonprofit fundraising, or event coordination

What a Great Week Looks Like

Monday: Visit 2 locations — meet with franchisee/manager, plan week's LSM activity, conduct business blitz in trade area

Tuesday: School and youth organization outreach — visit 3-4 schools, drop catering menus, meet with athletic directors or PTAs

Wednesday: B2B outreach — visit business parks and office complexes near 2 locations, conduct catering presentations

Thursday: Community event presence or catering follow-up calls, visit 2 locations for in-store promotional activation

Friday: Weekly activity reports, franchisee check-in calls, next week planning, catering lead follow-up

Ongoing: Respond to franchisee calls/texts within 4 business hours — you are their marketing lifeline to corporate

Base Salary: $55,000 – $65,000 (commensurate with experience)

Performance Bonus: Up to 10% of base salary, paid quarterly based on KPI achievement

Mileage Reimbursement: IRS standard rate (currently $0.76/mile)

401K eligible after 1 year of service

Growth Opportunity: As JRECK grows to 40+ locations, this role expands — potential for a second LSM Manager hire and a Director of Local Marketing above this role

Why Join JRECK Subs

Be part of a 59-year legacy brand with deep roots in Upstate New York communities

Join at a pivotal growth moment — we are scaling from 24 to 40–50 locations and building the team to get there

A role with real, visible impact — your work shows up directly in guest counts and catering revenue at real stores

Work alongside an experienced leadership team that is investing in the right infrastructure to support franchisee success

Competitive compensation with performance tied to outcomes you control

A community-first brand that gives you the freedom to build authentic local relationships

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