Director, Digital Media

Lead digital media strategy, execution, and optimization across all inventory types to achieve brand and business objectives

Lead managers and strategists executing programmatic and paid social strategy

Partner with vendor and agency teams on planning for key moments

Educate internal leadership, media, and advertising teams on emerging technologies and paid media buying evolution

Engage and influence stakeholders across the organization on media technology and operations

Manage and develop the digital team

Develop and execute innovative digital strategies for Verizon

Partner with marketing leaders on strategy and execution

Support Operations, Experience, Technology, and CRM partner units in improving digital experiences across touchpoints

Educate internal teams on programmatic technology, paid social strategy, marketplace leaders, and applicable technology

Enhance vendor partnerships by identifying data-driven business opportunities and providing product consulting for development roadmaps

Identify operational improvement and transformation opportunities

Requirements

Bachelor's degree or four or more years of work experience

Ten or more years of relevant experience required through work and/or military experience or specialized training

Marketer, agency, or consultative services experience in programmatic media strategy and investment

Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media

Knowledge of buying methodologies including CPM, CPC, and CPA

Ability to manage self-serve programmatic and social channels and launch new channels

Experience leading teams and maintaining high team morale through change and intense workloads

Experience with analysis and reporting

Experience in data-driven targeting and reach strategy

Experience managing projects across multiple stakeholders

Relevant experience in programmatic and paid social media buying

Experience with Yahoo, Amazon AAP, Google, Meta/Facebook/Instagram, Snapchat, X/Twitter, Pinterest, and LinkedIn

Experience with Liveramp, Adobe AAM, or Epsilon

Knowledge of IAS, DoubleVerify, or Moat ad verification and brand safety tools

Experience managing programmatic budgets of at least fifty million dollars

Programmatic leadership experience within agency trade desks, management consultancies, or brands with in-house programmatic capabilities

Knowledge of programmatic media evolution across video, social, display, native, and branded content

Experience recommending and influencing executives on technology adoption

Experience with dynamic creative, AI, and generative AI technologies and tools such as Innovid

Experience managing agency relationships and resources

Understanding of ad trafficking and tagging operations processes using CM and Innovid

Core Competencies
Demonstrates expertise in leading digital media strategy and execution, with a strong focus on programmatic and paid social media. Proven ability to manage teams, optimize digital experiences, and influence stakeholders through data-driven insights and innovative technologies.

Highest-signal resume keywords

Digital Media Strategy

Programmatic Media Buying

Team Leadership

Data-Driven Targeting

Ad Verification Tools

ATS Optimization Keywords
Hard Skills

Programmatic Media Strategy

Paid Social Media Buying

Data Analysis

Budget Management

Advertising Channel Knowledge

Soft Skills

Stakeholder Engagement

Team Morale Management

Influencing Executives

Industry Keywords

CPM

CPC

CPA

Ad Trafficking

Brand Safety

Tools & Technologies

Yahoo

Google

Meta/Facebook/Instagram

Adobe AAM

Innovid

#J-18808-Ljbffr