Senior eCommerce Marketing Specialist

Senior eCommerce Marketing SpecialistGrinnell, Iowa | Hybrid, 3 to 4 Days OnsiteBrownells is looking for a Senior eCommerce Marketing Specialist to help deliver accurate, engaging, and high-performing digital shopping experiences for our customers. You'll bring products, promotions, and content to life for a highly engaged customer base within the firearms and outdoor industry.This is a hands-on senior individual contributor role in eCommerce site operations for someone who enjoys turning marketing and merchandising priorities into customer-ready eCommerce experiences. You'll work across the Brownells website, building and publishing content, executing promotions and product launches, performing detailed QA, and continuously improving how customers discover, shop, and purchase our products.What You'll DoExecute day-to-day eCommerce site operations, keeping the website accurate, current, customer-ready, and aligned with marketing and merchandising prioritiesBuild, QA, publish, and maintain category pages, landing pages, product detail pages (PDPs), navigation, content modules, and promotional messaging using the CMSBuild and evolve page layouts using data and eCommerce best practices to improve content hierarchy, visual flow, and calls to actionConfigure and validate discounts, bundles, gifts with purchase, free shipping offers, and other promotionsExecute product launches, seasonal campaigns, promotions, and merchandising updates from setup through go-liveCoordinate launch timelines and dependencies to ensure content, creative, product information, promotions, and technical components are readyPerform comprehensive site QA across functionality, pricing, promotions, content, navigation, product availability, checkout, devices, and browsersMonitor site health, analyze performance, and identify opportunities to improve customer experience, conversion, and operational efficiencyWhat We're Looking ForBachelor's degree in marketing, business, merchandising, advertising, communications, or related field, or equivalent relevant experience3+ years of experience in eCommerce, digital marketing, site operations, digital merchandising, content management, or a closely related disciplineHands-on experience working within an eCommerce platform and CMSExperience with product catalogs, PDPs, category structures, navigation, and digital merchandisingHands-on experience configuring and validating eCommerce promotionsStrong understanding of eCommerce site operations, customer experience, conversion, and QA best practicesStrong project management, analytical, communication, and attention-to-detail skills with the ability to manage multiple priorities and collaborate cross-functionallyComfort using AI-powered tools to improve workflows and operational efficiencyPreferred ExperienceeCommerce, retail, or large product-catalog environmentsMilitary, law enforcement, tactical, outdoor, workwear, performance apparel, or adjacent consumer marketsHeadless or composable eCommerce environmentsA/B testing, conversion rate optimization, or eCommerce experimentationMajor product launches, seasonal events, or complex promotional campaignsPIM, DAM, personalization, or other eCommerce technology platformsWhy BrownellsThis role sits at the center of the digital shopping experience. You'll work across a large eCommerce catalog and collaborate across the business to make sure campaigns, promotions, products, and content launch accurately and create a strong customer experience.Your work will help ensure the site not only looks right, but works right, from launch readiness and promotional accuracy to navigation, product discovery, and checkout.Work Arrangement & CompensationThis position is hybrid in Grinnell, Iowa, with an onsite expectation of 3 to 4 days per week.Salary starts at $65,000, adjusted based on experience, plus bonus potential of up to 12%.Benefits include medical, dental and vision coverage, a 5% 401(k) match, paid time off, paid holidays, exclusive employee discounts, and more.If you're a hands-on eCommerce professional who enjoys building digital experiences, coordinating launches, catching the details others miss, and finding ways to make the customer experience better, we'd like to hear from you. Apply today and help bring the Brownells digital storefront to life.