Vice President, Marketing & Media

Develop and execute comprehensive marketing and media strategies supporting NYC Tourism’s mission, brand objectives, and organizational priorities
Partner with the CMO to establish strategic priorities, identify growth opportunities, and execute key initiatives
Lead Marketing & Media department budgets, including forecasting, resource allocation, agency spend, reconciliations, and financial management
Lead, manage, mentor, and support the Marketing & Media team
Drive collaboration across marketing, media, creative, research and analytics, global communications, digital, partnerships, and external agencies
Build relationships with internal stakeholders, agency partners, media organizations, and external partners
Advise the CMO and senior marketing leaders on campaign performance, operational efficiencies, market opportunities, and emerging trends
Prepare and present executive-level presentations, reports, strategic updates, and senior leadership meeting materials
Establish processes and frameworks to improve departmental effectiveness, accountability, communication, and alignment
Monitor marketing performance metrics and optimize campaigns, audience engagement, and return on investment
Own the Marketing & Media division strategy and goals with a high degree of autonomy
Represent the department and organization in high-level meetings, decisions, and external partner/vendor engagements
Requirements Bachelor’s Degree (B.A.) required; advanced degree preferred
10+ years of progressive experience in marketing, media, and/or consumer promotions
Previous experience working closely with C-suite executives or senior leadership teams required
Demonstrated success developing and executing integrated marketing and media strategies
Exceptional leadership skills with the ability to influence, motivate, and collaborate across organizational levels
Strong executive presence and credibility with senior leadership, board members, and external partners
Excellent verbal and written communication skills
Strong analytical and problem-solving skills
Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment
Ability to operate independently with sound judgment, business acumen, and discretion
Proven experience with budget management, vendor/agency relationships, and departmental workflows
Strategic input that shapes senior-level decision-making and organizational strategy
Agency-side experience is a plus
Must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable
Core Competencies Demonstrates expertise in developing and executing integrated marketing and media strategies while managing budgets and leading teams. Possesses strong analytical skills and the ability to influence and collaborate with senior leadership and external partners.
Highest-signal resume keywords Integrated Marketing Strategies
Budget Management
Leadership and Team Management
Executive Communication
Analytical Problem-Solving
ATS Optimization Keywords Hard Skills Marketing Strategy Development
Media Strategy Execution
Budget Forecasting
Campaign Performance Monitoring
Vendor Relationship Management
Soft Skills Leadership
Collaboration
Communication
Organizational Skills
Influencing Skills
Certifications & Qualifications Bachelor’s Degree
Advanced Degree Preferred
Industry Keywords C-Suite Collaboration
Consumer Promotions
Marketing Performance Metrics
Agency Experience
Stakeholder Engagement

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