Sr. Content Marketing Manager

Reporting to the Vice President of Marketing, the Senior Content Marketing Manager

develops and executes PracticeSuite's enterprise content strategy across the buyer journey.

Working closely with Strategic Marketing, Digital Marketing, Sales Enablement, Product

Management, and executive leadership, this role creates compelling content that supports

brand awareness, demand generation, product launches, sales enablement, executive

thought leadership, customer engagement, conferences, webinars, and customer success.

The role owns the editorial calendar and ensures all content reflects a consistent brand

voice while supporting SEO, Generative Engine Optimization (GEO), and AI-powered

discovery.

Mission Statement
Position PracticeSuite as the trusted voice in ambulatory healthcare technology through

compelling storytelling that strengthens the brand, generates demand, supports sales, and

Develop and execute a comprehensive content strategy aligned with business objectives,

campaign priorities, product launches, conferences, webinars, and customer lifecycle

initiatives while owning the editorial calendar.

Content Development
Create high-quality content including website copy, blogs, white papers, eBooks, case

studies, customer stories, executive thought leadership, email campaigns, social content,

landing pages, webinar content, video scripts, press releases, and sales collateral.

Executive Thought Leadership
Interview executives, customers, partners, and subject matter experts to develop original

thought leadership that positions PracticeSuite and its leadership team as trusted industry

experts.

Partner with the Sales Enablement & CRM Manager to develop customer-facing content

including pitch decks, one-pagers, battlecards, product sheets, proposal content, and

conference collateral.

Product Marketing Partnership
Collaborate with the Senior Manager, Strategic Marketing to translate product capabilities

into compelling messaging, launch materials, customer education, and go-to-market assets.

SEO, GEO & AI Content
Develop content optimized for traditional search engines and AI-powered search

experiences while applying SEO and GEO best practices to maximize discoverability and

Performance Optimization
Measure content performance using engagement, traffic, conversion, and pipeline metrics

and continuously optimize content strategy based on data and customer insights.

Brand Stewardship
Maintain a consistent brand voice, messaging framework, and editorial standards across all

customer-facing communications.

Key Performance Indicators (KPIs)

Organic traffic growth

Thought leadership engagement

Decision Authority
Owns editorial strategy, content calendar priorities, brand voice, messaging consistency,

and content recommendations. Recommends external content resources and escalates

strategic brand or budget decisions to the Vice President of Marketing.

Leverage AI responsibly to accelerate research, outlining, editing, optimization, content repurposing, and performance analysis while ensuring originality, factual accuracy, regulatory awareness, brand voice integrity and brand consistency.

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field preferred.

Minimum Qualifications

5+ years of experience in B2B content marketing, content strategy, or product marketing. Healthcare technology or SaaS experience preferred. Demonstrated portfolio of high-quality marketing content.

Experience supporting executive thought leadership, product marketing, sales enablement, webinars, conferences, and demand generation campaigns.

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