Digital Marketing Senior Consultant

Digital Advertising Marketing StrategistIn alignment with Truist's in office expectations, this position will be in office five days/week. Full time digital advertising marketing strategist to support, promote and sell Truist's financial products and services for direct to consumer. The individual will help manage campaigns for paid search, and support, as needed, social, display advertising and affiliate/3rd party aggregators. Manage the implementation of paid search programs, analyze campaign effectiveness by leveraging data and provide insights.Essential Duties And ResponsibilitiesDevelop and execute strategies for Truist online digital advertising channels with a focus on Paid Search.Develop digital marketing tactics to increase product adoption and utilization.Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.Leverage web analytics (Adobe) and performance data to develop and refine digital marketing strategies and reporting.Responsible for creation and analysis of daily, weekly, and monthly reporting.Support the Paid Search Channel Lead with testing plans, presentations, and day to day management of the Paid Search Program.Partner with the agency to review performance and provide feedback on optimizations.Work with internal stakeholders including, Legal, Risk and Compliance for approvals and ensure work is being done within the risk framework.Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies.Strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.QualificationsBachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent experience and related trainingTwo to Five years' experience managing Paid Search campaignsExperience managing projects and/or working with an agency partnerKnowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the marketProficient in Excel and PowerPointPreferred Qualifications: Google Ads CertificationKnowledge of Google Ads, Bing Ads, Display DSP Campaigns, Inbox Ads, Google Discovery AdsPreferred RequirementsExperience developing digital marketing strategies that drive traffic and conversionsAbility to interpret and explain complex information to a range of audiences and build consensus among different stakeholdersWorking knowledge of American Disabilities Act (ACT) compliance requirementsExperience with Adobe products (AEM, Analytics, Audience Manager and Adobe Cloud)Basic to intermediate understanding of SEO and online local listings, working with Location Pages.