Digital Marketing Manager

Job Type: Permanent
Hours: Full-time
Salary: Experience Dependent
Location: Carlisle

We’re looking for someone with experience in a performance-focused digital marketing role on behalf of a thriving local business.

The role:
Working alongside the Head of Marketing, you will plan and deliver digital campaigns that drive engagement, traffic and revenue through in-house organic social media, paid Meta advertising, email marketing and video content.

This is a hands-on role for someone who enjoys turning commercial opportunities into engaging campaigns. You will work closely with buying and sales teams, brand partners and external agencies to promote core products and deliver measurable results.

Duties will include:

Planning and executing digital campaigns

Managing organic social media activity in-house across Facebook and Instagram, creating, scheduling and publishing engaging content that supports commercial priorities

Working closely with the appointed paid media agency to brief Meta advertising campaigns

Building and implementing a clear content calendar across Facebook, Instagram, YouTube and other relevant channels

Creating, film, edit and upload short-form video content, including Reels, Shorts, product demonstrations and promotional videos

Requirements

A proven record in managing social media, including content planning,

creation, scheduling and community engagement

Success in delivering digital campaigns with measurable commercial results

Experience using Mailchimp or a similar email marketing platform to drive revenue

and customer engagement

Experience creating social media content, including filming and editing

Strong copywriting, proofreading and communication skills

Strong analytical skills

Excellent organisational and project-management skills

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