Senior Advertising Strategist – On Site

• Collaborate with internal teams and client teams to develop and execute paid social media and paid search strategies.
• Launch, manage, optimize, and report on campaigns across Facebook/Instagram, Google, Bing, and other advertising platforms.
• Execute acquisition and activation ads, education and persuasion ads, online fundraising, and social media promotion.
• Report on performance and analyze data to determine results and actionable learnings.
• Represent the department in client meetings and conference calls.
• Participate in new business proposals and presentations.
• Keep up-to-date on industry trends and apply them to client initiatives.
Requirements 2–4 years of hands-on-keyboard advertising experience in online campaigns
Basic familiarity with Facebook/Instagram Advertising Platform and Google Ads platform, including native measurement solutions
Basic familiarity with LinkedIn Advertising, Twitter Advertising, and other tier‑two bid‑based/performance media platforms preferred
Experience reporting on paid, owned, and earned social media
Experience executing campaigns for acquisition, fundraising, and persuasion goals
Familiarity with Microsoft Office, browser plug‑ins, third‑party analytics/measurement tools, and platform‑native measurement solutions
Superior communication skills and comfort handling internal and external communications
Extreme attention to detail and strong writing skills
Ability to set advertising goals and drive campaigns toward them
Ability to work independently and collaboratively
Proven ability to develop creative, strategic digital solutions to communications challenges
Experience working on a fast‑paced team with multiple simultaneous projects
Experience in public affairs/advocacy setting is a plus
Basic HTML is a plus
Must be authorized to work in the U.S. without visa sponsorship now or in the future
Core Competencies Demonstrates expertise in developing and executing paid social media and search strategies across multiple platforms, with a strong focus on campaign optimization and performance analysis. Proven ability to communicate effectively with clients and internal teams while managing multiple projects in a fast‑paced environment.
Highest-signal resume keywords Paid Social Media Strategy
Google Ads Management
Facebook/Instagram Advertising
Campaign Performance Analysis
Communication Skills
ATS Optimization Keywords Hard Skills Online Campaign Management
Acquisition Advertising
Fundraising Advertising
Persuasion Advertising
Basic HTML
Soft Skills Attention to Detail
Strong Writing Skills
Collaborative Work Style
Independent Work Ability
Industry Keywords Public Affairs
Advocacy
Social Media Promotion
Performance Media Platforms
Tools & Technologies Microsoft Office
Third‑Party Analytics Tools
Platform‑Native Measurement Solutions
Browser Plug‑Ins

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