Associate Vice President of Marketing
About the Company
Member-focused credit union
Industry
Banking
Type
Non Profit
Founded
1947
Employees
201-500
Categories
- Banking & Mortgages
- Achieve more
- Banking Services
- Become A Member Owner
- Checking
- Discover What's Possible
- Elevate your Financial Well-being
- Grow
- Guiding you in the Direction of your Dreams
- Home Banking
- Home Loans
- Horizon Credit Union
- Invest
- Loans
- Mobile Banking
- Money Management
- Mortgages
- Online Banking
- Savings
- Your Path. our Purpose
Specialties
- auto loans
- home loans
- money markets
- certificates & iras
- checking & savings
- visa debit cards
- visa credit cards
- and online & mobile banking
About the Role
The Company is seeking an Associate Vice President of Marketing to lead its marketing function and team. The successful candidate will be responsible for setting and executing marketing strategies that drive brand, member acquisition, retention, and engagement. This role involves translating business goals into marketing plans, building a high-performing team, and ensuring a consistent brand experience across all channels. The AVP will also be tasked with overseeing all marketing activities, including research and development, brand management, creative development, advertising, public relations, and digital marketing. A key aspect of the role is to own the marketing technology stack and lead efforts in member retention and engagement marketing.
Candidates for the AVP of Marketing position at the company should have a Bachelor's degree in business, marketing, or a related field, with a minimum of 5 years' experience in a leadership marketing role. The role requires a strong command of current marketing and digital practices, including brand management, creative strategy, and marketing automation. The ideal candidate will have a deep understanding of financial products and services, market dynamics, and the broader financial services industry. They should be adept at leveraging data and analytics to measure performance and adjust strategies, and possess excellent communication and interpersonal skills. The AVP will also be expected to demonstrate leadership in team development, and engagement, and a commitment to achieving measurable outcomes.
Hiring Manager Title
VP of Marketing
Functions
- Marketing