Marketing Coordinator

Key Responsibilities

Marketing Strategy & Brand Management

Develop, manage, and execute LINE Partners' overall marketing strategy and annual marketing calendar.

Maintain a consistent LINE Partners brand, voice, messaging, and visual identity across all marketing channels.

Identify opportunities to strengthen brand awareness and position LINE Partners within the Lincoln and greater Nebraska commercial real estate market.

Develop marketing strategies that support brokerage, property management, maintenance, recruiting, company culture, and business development.

Bring new ideas forward rather than waiting for marketing requests or direction.

Track marketing performance and recommend adjustments based on engagement, results, and business priorities.

Social Media Strategy & Content

Own LINE Partners’ social media presence across LinkedIn, Instagram, Facebook, Threads, and other relevant platforms.

Develop and manage an ongoing social media content strategy and calendar.

Create engaging content highlighting properties, transactions, employees, company culture, clients, community involvement, industry knowledge, and LINE Partners' services.

Write, design, schedule, and publish social media posts.

Develop creative concepts for photography, video, reels, graphics, and other visual content.

Coordinate with employees and brokers to identify stories and content opportunities throughout the company.

Monitor performance and continually improve content based on results.

Copywriting & Content Development

Write clear, engaging, on-brand copy for:

Social media

Property marketing materials

Email campaigns

Company announcements

Website content

Blogs and thought-leadership content

Press releases

Employee and recruiting marketing

Client communications

Translate technical commercial real estate information into content that is professional, approachable, and easy to understand.

Proofread and edit marketing materials to ensure accuracy, consistency, and quality.

Property & Brokerage Marketing

Create professional property flyers, brochures, offering materials, signage concepts, digital graphics, and other marketing collateral.

Develop marketing campaigns for new listings, available properties, transactions, closings, and other brokerage activity.

Coordinate property photography, videography, drone photography, and other visual assets as needed.

Work closely with brokers to understand each property's audience and determine the best way to market it.

Maintain current marketing materials and ensure property information is accurate across platforms.

Email Marketing & Digital Communications

Develop and execute email marketing campaigns for properties, company news, client communications, events, and other initiatives.

Manage email lists, audience segmentation, campaign scheduling, and content development.

Create visually engaging email templates consistent with LINE Partners' brand.

Monitor open rates, click-through rates, engagement, and other performance indicators.

Identify opportunities to grow and better utilize LINE Partners' email database.

Event Marketing & Company Initiatives

Assist with the planning, promotion, and execution of client, employee, community, and company events.

Develop event branding, invitations, promotional materials, social content, signage, and follow-up communications.

Coordinate vendors, venues, photography, promotional items, and other event details as needed.

Help create memorable experiences that strengthen the LINE Partners brand with employees, clients, and the community.

Event planning and event marketing experience is a plus.

What We're Looking For

Bachelor's degree in marketing, communications, advertising, public relations, graphic design, or a related field preferred.

3+ years of marketing experience preferred.

Demonstrated experience developing and executing social media strategies.

Strong copywriting, editing, and storytelling skills.

Experience creating social media content from concept through publication.

Experience developing flyers, brochures, digital graphics, presentations, and other marketing collateral.

Experience with email marketing platforms and campaign development.

Strong working knowledge of Canva and/or Adobe Creative Suite.

Comfortable working with photography, video, and short-form social content.

Strong organizational and project management skills.

Ability to manage multiple projects, deadlines, and competing priorities.

Strong attention to detail and commitment to producing high-quality work.

Commercial real estate, real estate, professional services, or B2B marketing experience is a plus.

The Person Who Will Thrive in This Role:

We are looking for more than someone who can complete marketing requests. We want someone who can own the marketing function, identify opportunities, and find solutions.

The ideal candidate:

Is a problem solver who doesn't stop at "I don't know how."

Takes initiative and follows ideas through to completion.

Can work independently while collaborating effectively across departments.

Is comfortable receiving feedback and adjusting quickly.

Understands that good marketing requires both creativity and execution.

Pays attention to the details without losing sight of the larger strategy.

Looks for ways to make something better instead of simply repeating what has always been done.

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