Pearson seeks a Lead Specialist, Performance Marketing to lead the day-to-day management of paid search programs across Google Ads, SA360 and Microsoft Ads, driving enrollments and cost efficiency. You will mentor a team and coordinate with agency partners, Analytics, Enrollment, Finance, and Marketing to deliver measurable growth.
The role emphasizes testing, optimization, and AI-enabled bidding, with a focus on improving conversion performance and reporting accuracy.
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Lead Paid Search & Performance Marketing
Pearson · Baton Rouge, LA, USA ·
- Job type:
- Full Time