Social Media Manager

DryWater® is setting the new standard in hydration—clean, functional, and built for movement. We’re looking for a Social Media Manager & Live Commerce Creator who lives and breathes wellness culture, creates scroll-stopping content, and knows how to build and grow engaged communities across TikTok, Instagram, LinkedIn, Pinterest, YouTube, and emerging platforms .

You’ll be responsible for managing DryWater’s social presence, creating compelling content, hosting TikTok and Instagram Live shopping events, growing our audience, working with influencers and affiliates, and turning engagement into brand awareness and sales.

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DryWater® is setting the new standard in hydration—clean, functional, and built for movement. We’re looking for a Social Media Manager & Live Commerce Creator who lives and breathes wellness culture, creates scroll-stopping content, and knows how to build and grow engaged communities across TikTok, Instagram, LinkedIn, Pinterest, YouTube, and emerging platforms .

You’ll be responsible for managing DryWater’s social presence, creating compelling content, hosting TikTok and Instagram Live shopping events, growing our audience, working with influencers and affiliates, and turning engagement into brand awareness and sales.

Responsibilities

Develop and execute DryWater’s social media strategy across all major platforms

Create, capture, edit, and publish engaging short-form and long-form content

Host regular TikTok Live and Instagram Live sessions to educate, entertain, engage customers, and drive sales

Grow followers, engagement, reach, and community across all social channels

Create and manage the social content calendar aligned with campaigns and product launches

Monitor analytics and continuously optimize content performance

Respond to comments, DMs, and community interactions in a timely, on-brand manner

Manage, organize, and repurpose user-generated content (UGC)Capture behind-the-scenes, lifestyle, team, and product content

Collaborate with influencers, affiliates, creators, photographers, and the creative team

Stay ahead of social trends, platform updates, and viral opportunities

Provide regular reporting on audience growth, engagement, Live performance, and overall social KPIs

What You Bring

2–4+ years of social media experience for a CPG, wellness, or health-focused brand

Experience creating high-performing content for TikTok and Instagram

Comfortable and confident on camera, including hosting TikTok Live and Instagram Live

Strong video shooting and editing skills

Excellent understanding of social media trends, storytelling, and community building

Strong taste, creativity, work ethic, and attention to detail

Passion for health, wellness, fitness, and living the DryWater lifestyle

Perks & Benefits

Competitive Compensation: $70,000 annual salary

Performance-based bonus opportunities

Free DryWater products

Comprehensive medical, dental, and vision insurance

Paid time off and company holidays

Professional development opportunities

Complimentary access to local gyms and fitness studios

A fast-growing, collaborative, and mission-driven team

Location: This is a full-time, in-person position based at DryWater’s headquarters in Irvine, California .

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