Consumer Marketing Specialist

Consumer Marketing SpecialistTitle: Consumer Marketing SpecialistPosition: 00201Location: Mechanicsville, VA 23116Salary: $65,300- $84,800Exemption Status: ExemptOur Mission: To strengthen the Commonwealth through public safety, education and revenue from the responsible regulation and sale of alcoholic beverages.Our Vision: To bring good spirits and excellent service to Virginia.Our Values: Accountability-Service-Integrity-Performance ExcellenceJoin a team of Virginia's Top Shelf Talent! The Virginia Alcoholic Beverage Control Authority is seeking a Consumer Marketing Specialist. The Consumer Marketing Specialist will be responsible for developing and coordinating ABC consumer engagement, outreach marketing strategies, and programs to grow retail sales, profits, and return to the Commonwealth. This position is responsible for developing, implementing and evaluating communication and promotional strategies and tactical plans. Specific responsibilities include overseeing, authoring, and sourcing relevant consumer-focused programs, content, concepts and offers to be distributed to consumers through multiple channels such as web, social media, email, digital and in-store. This position will work closely with Consumer Digital and Marketing Specialist, Retail Operations, Logistics, Digital/Web, Corporate Communications, and industry suppliers to promote sales while balancing requirements for responsible consumption.Areas of ResponsibilityPlan and develop a year-long marketing calendar to include themes, promotions and product selections.Lead and manage the implementation of approved consumer engagement activities.Monitors assigned operations to ensure program objectives are met and that projects are conducted within approved timeframes, budgets and appropriate legal and policy requirementsCollaborate with the digital/web teams to help implement the agency e-commerce strategies by providing knowledge and expertise in support for work plans& budgetsDevelops and maintains effective relationships with suppliersWorks with suppliers to leverage supplier-generated content for ABC promotional purposes on an on-going timely basis in support of ABC objectivesCollaborate with agency and external work teams to provide knowledge and expertise in support for recommendations, work plans, budgets, etc.Develop the communications and promotional plans to create consumer awareness and usage of the ABC website and e-commerce capabilities, when deemed appropriate.Participates in VABC in-store promotional events and social content generation.Minimum QualificationsBachelor's Degree in marketing or marketing research, communications or closely related field required.Knowledge of integrated consumer marketing, branding, merchandising, market research techniques, promotions, social media, and strategic planning.Experience formulating strategy, creating and implementing detailed, actionable plans and finding creative solutions when confronted with obstacles.Experience developing and implementing retail consumer engagement programs.Skill in using advanced software and data analytics packagesPreferred QualificationsAdvanced degree in marketing or marketing research, communications or a closely related field.Experience developing and implementing retail consumer engagement programs.We Offer:Excellent work/life balancePaid Time Off (PTO) earned every two weeks worked and 14 paid holidaysAffordable healthcare with employer contributionsVirginia Retirement System (VRS) benefitsCollege Tuition Reimbursement programVirginia ABC employees are covered under the Commonwealth's benefits package and VRS. However, authority employees are exempt from the Virginia Personnel Act and the Virginia Public Procurement Act.Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer