Senior Digital Marketing Manager

leading the end-to-end design, deployment, and adoption of agentic AI workflows across the marketing lifecycle
executing the brand’s Generative and Answer Engine Optimization (GEO/AEO) roadmaps
managing vendor procurement, technical architecture collaboration, and governance frameworks
architecting agentic workflows that can take and orchestrate downstream tasks
owning roadmap for where AI tools provide the most leverage
designing human-in-the-loop workflows
establishing guardrails, QA workflows, and brand safety/compliance review processes for AI-generated or assisted briefs
continuously scanning trends and translating them into a prioritized roadmap
Requirements Bachelor’s degree or four or more years of work experience
Six or more years of relevant experience required
demonstrated experience in marketing operations, campaign management, or martech
strong working knowledge of agentic AI and orchestration concepts
understanding of marketing data infrastructure
skills in building and customization tools and platforms in a marketing/business context
leadership and communication skills
strong analytical, problem solving and planning skills
Core Competencies Demonstrates expertise in leading the design and deployment of agentic AI workflows within marketing, focusing on Generative and Answer Engine Optimization. Proficient in managing vendor relationships, technical architecture, and ensuring compliance and brand safety in AI-generated content.
Highest-signal resume keywords Agentic AI Expertise
Marketing Operations Experience
Campaign Management Skills
Analytical Problem Solving
Leadership and Communication
ATS Optimization Keywords Hard Skills Generative AI
Answer Engine Optimization
Marketing Data Infrastructure
Workflow Design
Campaign Management
Orchestration Concepts
Vendor Procurement
Technical Architecture
Customization Tools
Governance Frameworks
Soft Skills Leadership Skills
Communication Skills
Analytical Skills
Problem Solving
Planning Skills
Industry Keywords Marketing Lifecycle
Brand Safety
Compliance Review
Human-in-the-Loop Workflows
Trends Scanning

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