Associate Director, Product Marketing

Associate Director, Product Marketing

IQM is redefining how modern advertisers navigate complex, highly regulated media environments. Our AI‑driven media buying platform is built to deliver smarter decision making, greater transparency, and real performance at scale where precision matters most! We’re building a team of curious and driven problem solvers who want to make an impact and help define what’s next in advertising.
Build it. Shape it. Scale it.
IQM is seeking an experienced, hands-on

Associate Director, Product Marketing

to own IQM\'s go-to-market and product marketing engine across our high-stakes, regulated verticals. You\'ll build the repeatable launch systems and clear product narratives that turn complex adtech into real market performance. In this role, you\'ll be paired with vertical product managers and work closely with sales and marketing to define positioning, develop enablement and competitive intelligence, and run disciplined alpha/beta/GA launches. This is a role for someone who loves building systems, writes with clarity, and is fluent in modern AI tooling — and is energized by the opportunity to help define a new category in regulated adtech. Experience or interest in political and/or healthcare advertising is a plus. This is a founding role — the first dedicated technical and GTM-systems PMM on the team.
What You’ll Do

GTM Systems & Launch Ops:

Own a repeatable launch framework — define alpha/beta/GA gates, launch checklists, QA/readiness mandates, and standardized launch packages so GTM is ready the moment the product is.
Positioning & Messaging:

Translate complex ad-tech capabilities into clear, human-first narratives and value props by persona and vertical, responding quickly to bespoke, in-the-moment opportunities while keeping product voice and positioning consistent.
Enablement & Competitive Intelligence:

Build and maintain the competitive toolkit — battle cards, comparisons, objection handling, and demo/pitch materials — and train the field to use it with confidence.
AI-Powered GTM Engine:

Design, build, audit, and modernize AI/LLM skills and workflows that scale PMM output and keep assets current.
Cross-Functional Orchestration:

Partner across Product, Sales, Customer Success, Marketing, and Events to keep roadmap, messaging, and market needs aligned — owning each workstream end to end.
Who You Are

6–8 years of experience in product marketing / GTM in adtech, with hands-on experience shipping high-stakes products to market.
Strong understanding of the programmatic ecosystem — DSPs, CTV, audience targeting, and partnership / supply ecosystems.
Proven ability to translate technical product depth into clear, simple, human-first messaging.
Track record building repeatable GTM / launch systems (alpha/beta/GA, QA, launch packages) — process discipline and follow-through to completion.
Ability to project manage from start to launch with attention to detail.
Highly collaborative, self-directed IC who owns and finishes workstreams; comfortable in a fast-moving startup environment.
We\'re Excited If You Have

Background at a specialized / independent DSP.
Hands-on experience with AI/LLM tooling to build and maintain GTM skills / workflows.
Monday.com proficiency.
Exposure to regulated verticals (political and/or healthcare).
Compensation

The annual base salary range for this full-time role reflects base salary only. In addition to base pay, IQM offers a highly competitive total compensation package designed to reward impact and growth, which may include performance-based incentives and equity participation. The listed salary range represents what IQM reasonably expects to pay at the time of posting and applies only to candidates hired to perform work in one of the listed locations. Compensation for part-time roles will be prorated based on the agreed-upon number of hours worked.
Base Compensation: $150,000 - $180,000
Working at IQM

At IQM, we believe that happy, healthy employees are the key to our success! That’s why we’ve built a benefits package that’s got you covered from head to toe, and your bank account too!
100% Employer-Paid Healthcare: IQM covers 100% of employee healthcare premiums, so you can focus on your work, not your benefits costs.
Health and Wellness: Stay in top shape with multiple medical plan options, plus dental and vision coverage. A healthy smile and clear vision go a long way.
Future Proof Your Finances: Our 401(k) program comes with a 3% company match, and you can save anywhere from 1% to 80% of your paycheck, whether retirement means a beach, the mountains, or something in between.
Total Well-Being: From physical health to mental wellness and financial peace of mind, we offer resources to support every part of your journey, so you can feel great and do your best work.
At IQM, we\'re not just building a team, we\'re creating a workplace where you can thrive!
About IQM

IQM is a global media buying platform that empowers political, healthcare and other specialty advertisers in highly regulated verticals to use and enhance their data to make better ad buying decisions.
Our platform enables advertisers to construct precise audience segments that align seamlessly with their desired target audience base, using their own data, top-tier third-party data sources, and IQM’s proprietary AI-driven audience intelligence engine. This leads to more accurate forecasting, budgeting and targeting, as well as delivering campaigns that perform better across screens and formats.
For more information, visit iqm.com.

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