Digital Content Creator

JOB SUMMARY:
The Digital Content /Creator Specialist serves as a writer and content creator for the University of Richmond's flagship digital publications, with particular emphasis on University of Richmond Magazine and URNow, the institution's weekly outbound news publication. The position partners with colleagues in University Communications and beyond to create, deploy, and leverage multi-channel and cross-channel content that drives key business objectives and optimizes content for search and generative engines. The position also assists with the logistics and strategy of content management and distribution.

JOB DUTIES/RESPONSIBILITIES:
Content Creation and Management (65%)

Serve as a key writer/editor/content manager for flagship digital publications that build engagement and awareness among key audiences and drive institutional objectives

Create content for social, social search, and web properties to effectively tell the University's story and authentically demonstrate the Richmond experience

Contribute to a range of cross-platform projects and initiatives led by University Communications, including print counterparts to digital publications

Develop and/or contribute to strategic editorial approaches for existing and new projects

Assist with the integration of brand-based messaging in digital content

Project management (20%)

Manage website content for select publications and platforms

Create and distribute institutional emails and other digital content

Ensure content creation and distribution meet deadlines and strategic objectives

Ensure the quality of digital and print deliverables through proofreading, fact-checking, and other related functions

Review and report on defined metrics/KPIs that measure the effectiveness of digital publications and content

Manage sensitive materials and information with discretion

Campus Partnerships (10%)

Build and maintain excellent relationships with campus partners to understand their goals and engage them in strategically chosen, collaborative storytelling and content opportunities

Other (5%)

Participate in concept development and project critiques with the communications team

Other duties as assigned

WORKING CONDITIONS/PHYSICAL EFFORT:

Environment: Office

Exposures encountered: Standard office environment

Physical effort: Sedentary, light lifting required on occasion

Very little travel expected, other than possible professional development opportunities

QUALIFICATIONS:

Exceptional ability to write compelling stories and create brand-based narratives across a range of digital communications platforms

Excellent ability to create effective content across a wide variety of media and project types

Excellent interpersonal, communications, and listening skills

Excellent writing, editing, grammar, and proofreading skills

Outstanding attention to detail

Outstanding strategic-thinking and problem-solving skills

Strong ability to think creatively

Strong knowledge of AP style. Working knowledge of Chicago and MLA styles

Strong competency in current software tools and applications (including Adobe Creative Suite, Microsoft Suite, web/digital/social content platforms, etc.)

Strong experience with digital content management

Proven ability to exercise discretion and independent judgment

Demonstrated knowledge of social/social search platforms and best practices

Demonstrated experience capturing and using data analytics to inform content strategy

Demonstrated understanding of search engine optimization (SEO) and generative engine optimization (GEO) principles and best practices

Demonstrated experience thriving in a creative environment

Demonstrated ability to work effectively with, and build consensus among, people at all levels of the organization

Demonstrated ability to collaborate, build consensus, and work effectively with a wide range of constituencies in a diverse community

Demonstrated ability to work independently as well as within a team setting

Demonstrated ability to provide and receive constructive criticism in a productive manner

Demonstrated ability to handle multiple tasks simultaneously, coupled with the ability to set and recommend priorities

Demonstrated ability to handle quick turnaround times

EDUCATION & EXPERIENCE:

Bachelor's degree in English, communications, journalism, digital content creation, or related field is required

A minimum of three years of experience in digital content creation, writing, magazines, marketing communications, and/or journalism

Or equivalent combination of education and related work experience

WORK SCHEDULE:

Full-time; Exempt position

Monday-Friday 8:30AM-5:00PM, however, evenings and weekends may be required when needed.

PAY STRUCTURE:
Grade 6 ($50,461 to $66,851 annually)

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