Paid Search Specialist, SEM

Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising

Execute and improve campaigns across Search, Shopping, Performance Max, and AI-powered formats

Analyze campaign and site performance data to identify trends, opportunities, and optimization actions

Monitor spend, pacing, and performance against key metrics such as traffic, conversion, efficiency, and return

Adjust bids, budgets, audience signals, and campaign structure to improve results

Make SKU-level and keyword-level optimizations to strengthen product visibility and performance

Use automation tools, bid strategies, and scripts to improve efficiency and scale

Conduct routine account audits to maintain campaign health, structure, and compliance

Support audience and retention initiatives through list management and targeting improvements

Partner with internal teams and external platform partners to test ideas and improve campaign outcomes

Translate performance insights into clear recommendations and next steps

Requirements

Bachelor's degree in marketing, business, or a related field, or equivalent relevant experience

2+ years of hands-on experience managing paid search campaigns in ecommerce, retail, or another performance-driven environment

Experience with Google Ads and Microsoft Advertising

Experience managing Search, Shopping, and Performance Max campaigns

Experience managing budgets, pacing, and KPI-based optimization

Working knowledge of web analytics tools such as Google Analytics / GA4

Core Competencies
Demonstrates expertise in managing and optimizing paid search campaigns across platforms like Google Ads and Microsoft Advertising, with a strong focus on data analysis and performance optimization. Proficient in budget management, KPI-based strategies, and utilizing web analytics tools to drive campaign success.

Highest-signal resume keywords

Google Ads Management

Microsoft Advertising Management

Search Campaign Optimization

Budget Management

Web Analytics Proficiency

ATS Optimization Keywords
Hard Skills

Paid Search Campaign Management

Performance Max Campaigns

Shopping Campaigns

KPI-Based Optimization

SKU-Level Optimization

Keyword-Level Optimization

Automation Tools Usage

Bid Strategies

Data Analysis

Account Audits

Soft Skills

Collaboration

Communication

Analytical Thinking

Problem Solving

Industry Keywords

Ecommerce

Retail

Performance-Driven Environment

Tools & Technologies

Google Analytics

GA4

Automation Tools

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